服务质量如何影响合作社储蓄贷款客户满意度的影响

IF 0.5 Q4 MANAGEMENT SMART-Journal of Business Management Studies Pub Date : 2023-04-27 DOI:10.53990/smj.v3i2.243

Tiara Yustika, Rita Mardiana

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引用次数: 0

摘要

本研究的目的是集中分析，以确定是否有服务质量对客户满意度的影响在KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta。使用有目的抽样的抽样技术向100名KSP达纳阿尔塔曼迪利客户分发问卷。使用的研究方法是描述性定量方法。数据分析技术采用描述性分析检验、研究仪器检验、经典假设检验、简单线性回归分析的假设检验和决定系数检验，使用SPSS应用程序25版。本研究的结果表明，服务质量对KSP Dana Arta Mandiri的客户满意度有显著影响，r2为4,645 > 1984,r2为0.000 < 0.05

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH KOPERASI SIMPAN PINJAM DANA ARTA MANDIRI KABUPATEN PURWAKARTA

The purpose of this study is to focus on analysis to determine whether there is an influence of service quality on customer satisfaction at KSP (Koperasi Simpan Pinjam) Dana Arta Mandiri, Purwarkarta. The distribution of questionnaires to 100 KSP Dana Arta Mandiri customers with sampling techniques using purposive sampling. The research method used is a descriptive quantitative method. Data analysis techniques use descriptive analysis testing, research instrument testing, classical assumption testing, hypothesis testing of simple linear regression analysis, and coefficient of determination testing with the help of the SPSS application program version 25. The results of this study are known that the quality of service has a significant effect on customer satisfaction at KSP Dana Arta Mandiri of 4,645 > 1,984 and 0.000 < 0.05.R2

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SMART-Journal of Business Management Studies MANAGEMENT-

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25.00%

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