When Fractional Investment Platform Meets Intellectual Property Assets: A Case Study on MUSICOW

ABSTRACT-Fractional investment, a relatively new investment method, has been gaining attention to young retail investors, as it allows investors to buy split ownership of a whole asset that they can invest on expensive assets, such as buildings, artworks, or IP, in a small amount of money. Takes MUSICOW, the first music copyrights fractional trading platform in Korea, as a case study, this paper analyzed the basic operation model, elements for innovations, as well as risk factors of such IP-based fractional investment platform and predicted that MUSICOW could become a template in the industry, and based on its experience, more such platforms would be launched in the near future.