{"title":"可口可乐公司的广告历史通过电话卡来说明","authors":"Wagner De Souza Tavares, Rani Uli Silitonga","doi":"10.25082/ijah.2023.01.002","DOIUrl":null,"url":null,"abstract":"Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.","PeriodicalId":43506,"journal":{"name":"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Coca-Cola Company advertising history illustrated through phonecards\",\"authors\":\"Wagner De Souza Tavares, Rani Uli Silitonga\",\"doi\":\"10.25082/ijah.2023.01.002\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.\",\"PeriodicalId\":43506,\"journal\":{\"name\":\"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2023-03-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.25082/ijah.2023.01.002\",\"RegionNum\":4,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25082/ijah.2023.01.002","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 1
摘要
可口可乐是由位于美国佐治亚州亚特兰大的可口可乐公司开发的一种碳酸饮料,该公司在广告计划的开发后取得了软饮料业务的领导地位。电话卡是世界各地人们收集的物品。电信公司和可口可乐公司一起在电话卡上展示可口可乐的广告。目的是通过可口可乐电话卡来说明可口可乐公司的广告历史。研究中除了使用电话卡文件夹外,还使用了单张电话卡、套卡和拼图形式的电话卡。每个国家和大洲生产的可口可乐电话卡的数量被列出。可口可乐的广告标语在电话卡上广泛展示,包括来自日本的“Always in Motion”、“Delicious and Refreshing”、“driving Refreshing”、“Enjoy”、“Have a Coke”、“Refreshing”、“Refresh Yourself”、“Talk about Refreshing”、“What I Want a Coke”,以及分别来自匈牙利和印度尼西亚的“refreshright Out of the Bottle”和“Always Together”。日本生产的可口可乐电话卡数量最多,为584张,其次是美国(441张)、中国(95张)、德国(51张)和澳大利亚(41张)。亚洲生产的可口可乐电话卡数量最多,为760张,其次是美国的519张和欧洲的211张。可口可乐公司的历史通过广告电话卡成功地展示了出来。
The Coca-Cola Company advertising history illustrated through phonecards
Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.