服务对消费者满意度的影响在RT 03 RW 06的CIKIWUL东河的UMKM ROJO香肠

IF 0.5 Q4 MANAGEMENT SMART-Journal of Business Management Studies Pub Date : 2022-05-24 DOI:10.53990/smj.v2i2.171

Aulia Januar

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引用次数: 0

摘要

本研究的目的是确定和分析促销策略对消费者购买兴趣的影响在UMKM Rojo Sosis在班塔格邦cikikiw2003年。抽样方法为随机抽样，向前来购买的消费者发放105份问卷。分析方法为统计分析方法，包括简单线性回归分析、同时显著性检验(f检验)、部分显著性检验(t检验)和决定系数检验(R2)。这项研究的结果表明,有正向且显著的影响变量服务影响顾客满意度(Y) (X) UMKM红色的预想di RT 03 RW 06年Kelurahan Cikiwul, Kecamatan班达·盖邦哥打Bekasi

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PENGARUH PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM ROJO SOSIS DI RT 03 RW 06 KELURAHAN CIKIWUL, BEKASI TIMUR

This study aims to determine and analyze the effect of promotional strategies on consumer buying interest at UMKM Rojo Sosis in Bantar Gebang Cikiwul rt 03. The sampling technique is determined by random sampling by distributing 105 questionnaires to consumers who come and buy. The analytical method used is the statistical analysis method consisting of simple linear regression analysis, simultaneous significance testing (f test), partial significance testing (t-test), and testing the coefficient of determination (R2). The results of this study indicates that there is a positive and significant influence variable service influence (X) on Customer Satisfaction (Y) UMKM Rojo Sosis in di RT 03 RW 06 Kelurahan Cikiwul, Kecamatan Bantar Gebang Kota Bekasi

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SMART-Journal of Business Management Studies MANAGEMENT-

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25.00%

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