从农业旅游发展的角度看越南的旅游吸引力——以越南广南省特克村为例

Ha Van Trung, S. Simaraks
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引用次数: 0

摘要

农业旅游是近年来蓬勃发展起来的一种乡村旅游形式。特阙蔬菜村开发了这类旅游,以满足游客参观和体验的需求。然而,来这里体验农业旅游的越南游客却很少。本研究的目的是找出并确定特克蔬菜村农业旅游对越南游客的吸引力水平。被调查对象分别就农业活动参与程度、参与农业旅游体验后反映的服务质量评价和游客满意度进行问卷调查。结果表明:游客大部分部分参与农业活动,服务质量较好,游客满意度较高。总的来说,农业旅游吸引越南游客的能力很高。增加游客对农业旅游活动的参与,将进一步提高特克蔬菜村吸引越南游客的能力。
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Vietnamese Tourist Attraction in Term of AgroTourism Development, a Case Study at Tra Que Village, Quang Nam Province, Viet Nam
Agro-tourism is a form of rural tourism that has actively developed in recent years. Tra Que Vegetable Village has developed this type of tourism to meet the needs of visitors to visit and experience. However, Vietnamese tourists to experience agrotourism here are very few. The purpose of this study is to find out and determine the level of attraction to Vietnamese tourists in agro-tourism in Tra Que vegetable village. Participants responded questionnaire of the survey in term of participation levels in agricultural activities, and assessment of service quality and tourist's satisfaction reflecting after participating in the agro-tourism experience. The results indicate that most of the tourists participate partly in agricultural activities, the quality of service is good, and the level of visitor satisfaction is high. In general, the ability to attract Vietnamese tourists to agricultural tourism is high. Increasing visitor participation in agri-tourism activities will further enhance the ability to attract Vietnamese tourists in Tra Que Vegetable Village.
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