{"title":"中国网络广告监管体系的重构","authors":"Siyun Xu","doi":"10.18533/JAH.V10I08.2160","DOIUrl":null,"url":null,"abstract":"Abstract: Under the influence of the frequently updated new media technology, great changes have taken place in the ecology of online advertising supervision up till now. In the past, most of the issues about advertising in China came to our view with the help of professional media. However, the role of We Media in the participation of social supervision of advertising is still on the rise. Although professional media organizations are still the supervision backbone to report the follow-up supervision, the boundary of advertising supervision is increasingly blurred after the multiple subjects intervened the network public opinion field, and the advertising supervision is becoming more and more extensive in the multi-agent competition. With the enhancement of the dialogism and personal perspective of online advertising supervision, the basic mode of traditional advertising management is undergoing the subversion and reconstruction of the new narrative of social media in China.","PeriodicalId":43506,"journal":{"name":"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities","volume":null,"pages":null},"PeriodicalIF":0.5000,"publicationDate":"2021-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Supervision System Reconstruction of Online Advertising in China\",\"authors\":\"Siyun Xu\",\"doi\":\"10.18533/JAH.V10I08.2160\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract: Under the influence of the frequently updated new media technology, great changes have taken place in the ecology of online advertising supervision up till now. In the past, most of the issues about advertising in China came to our view with the help of professional media. However, the role of We Media in the participation of social supervision of advertising is still on the rise. Although professional media organizations are still the supervision backbone to report the follow-up supervision, the boundary of advertising supervision is increasingly blurred after the multiple subjects intervened the network public opinion field, and the advertising supervision is becoming more and more extensive in the multi-agent competition. With the enhancement of the dialogism and personal perspective of online advertising supervision, the basic mode of traditional advertising management is undergoing the subversion and reconstruction of the new narrative of social media in China.\",\"PeriodicalId\":43506,\"journal\":{\"name\":\"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.5000,\"publicationDate\":\"2021-10-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18533/JAH.V10I08.2160\",\"RegionNum\":4,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Humanities and Arts Computing-A Journal of Digital Humanities","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18533/JAH.V10I08.2160","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
Supervision System Reconstruction of Online Advertising in China
Abstract: Under the influence of the frequently updated new media technology, great changes have taken place in the ecology of online advertising supervision up till now. In the past, most of the issues about advertising in China came to our view with the help of professional media. However, the role of We Media in the participation of social supervision of advertising is still on the rise. Although professional media organizations are still the supervision backbone to report the follow-up supervision, the boundary of advertising supervision is increasingly blurred after the multiple subjects intervened the network public opinion field, and the advertising supervision is becoming more and more extensive in the multi-agent competition. With the enhancement of the dialogism and personal perspective of online advertising supervision, the basic mode of traditional advertising management is undergoing the subversion and reconstruction of the new narrative of social media in China.