Exploring new forms of audiovisual translation in the age of digital media: cybersubtitling and cyberdubbing

IF 0.7 3区 文学 Q3 COMMUNICATION Translator Pub Date : 2023-11-12 DOI:10.1080/13556509.2023.2274119
Rocío Baños, Jorge Díaz-Cintas
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Abstract

The prevalence and popularity of audiovisual content in the current times has resulted in a wide range of practices which have been categorised within audiovisual translation (AVT) research as examples of fan translation, amateur translation, crowdsourcing or collaborative translation, among others. While some practices can be included under these categories, other forms of AVT that have recently emerged are not as clear-cut. Against this backdrop, this article explores the conceptual uncertainties surrounding these new AVT practices, with a focus on dubbing and subtitling, by revisiting the work carried out by the authors, who have previously suggested the use of the umbrella terms ‘cybersubtitling’ and ‘cyberdubbing’. In addition to providing a revised classification, the paper emphasises the need to explore the wider social and ethical consequences of these innovative translational activities. As regards ethical implications, altruist and fan practices are the ones most exposed to malpractice, often because some organisations emulate corporate behaviour but rely on free labour, without any financial retribution or credit towards those involved in these activities. The article also concludes that more critical research should be conducted to unravel the impact of these practices on the role of translation as a socio-professional activity.
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探索数字媒体时代视听翻译的新形式:网络字幕和网络配音
在当今时代,视听内容的流行和普及导致了广泛的实践,这些实践被归类为视听翻译(AVT)研究中的粉丝翻译,业余翻译,众包或协作翻译等例子。虽然有些做法可以包括在这些类别中,但最近出现的其他形式的AVT并不那么明确。在此背景下,本文探讨了围绕这些新的AVT实践的概念不确定性,重点是配音和字幕,通过重新审视作者所开展的工作,他们之前曾建议使用总称“网络字幕”和“网络配音”。除了提供修订的分类外,本文还强调需要探索这些创新翻译活动的更广泛的社会和伦理后果。就道德影响而言,利他主义和粉丝行为是最容易受到不当行为影响的,通常是因为一些组织模仿企业行为,但依赖免费劳动力,对参与这些活动的人没有任何经济报复或信用。文章还总结说,应该进行更多的批判性研究,以揭示这些实践对翻译作为一种社会专业活动的作用的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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Translator
Translator Multiple-
CiteScore
1.20
自引率
14.30%
发文量
22
期刊最新文献
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