Shattering the silence: exploring the role of Chinese online sexual health influencers in promoting sex education

IF 1.4 4区 教育学 Q2 EDUCATION & EDUCATIONAL RESEARCH Sex Education-Sexuality Society and Learning Pub Date : 2023-11-01 DOI:10.1080/14681811.2023.2272734
Xinyu Zhang, Wenxue Zou
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Abstract

ABSTRACTIn the context of the rapidly evolving social media landscape with the potential to revolutionise sexual health education, this article presents a critical discourse analysis and qualitative content analysis of the top 10 Chinese sexual health influencers’ online discourses regarding sex and sexuality. Findings suggest that influencers utilise a range of destigmatisation strategies to facilitate sex education within a heavily censored social media environment. These include widening understandings of normalcy, using relatable images and alternative terminology to discuss sexuality, and incorporating paradoxical narratives that seek to navigate between empowering women and reinforcing self-regulation. However, the effectiveness of influencers’ work is constrained by a complex web of factors, including the stringent censorship and content control enforced by the Chinese government, the economic interests that shape platforms’ algorithms and advertising practices, and the persistence of societal and cultural norms that perpetuate harmful stereotypes and attitudes regarding sexual health. This study illuminates the complexities of online sex and sexuality education and sheds light on both the potential and limitations of influencers in fostering open and more inclusive dialogue about sexuality.KEYWORDS: Chinaonline sexual health influencerssex educationdestigmatisation strategiescritical discourse analysis Disclosure statementNo potential conflict of interest was reported by the authors.Notes1. Homophones are words with similar sounds but different meanings. In China, homophones are often may used to circumvent censorship of sensitive topics. For example, influencers often use the word 紫薇 (ziwei, wisteria) to imply 自慰 (ziwei, masturbation) since they sound similar to one another in Chinese.
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打破沉默:探讨中国网络性健康影响者在促进性教育中的作用
摘要:在快速发展的社交媒体环境中,有可能彻底改变性健康教育,本文对中国十大性健康影响者关于性和性行为的在线话语进行了批判性话语分析和定性内容分析。研究结果表明,有影响力的人利用一系列去污名化策略,在严格审查的社交媒体环境中促进性教育。这些措施包括扩大对正常的理解,使用相关的图像和替代术语来讨论性,并纳入寻求在赋予女性权力和加强自我调节之间导航的矛盾叙事。然而,网红工作的有效性受到一系列复杂因素的制约,包括中国政府实施的严格审查和内容控制,影响平台算法和广告实践的经济利益,以及持续存在的社会和文化规范,这些规范使有关性健康的有害刻板印象和态度永久化。这项研究阐明了在线性和性教育的复杂性,并阐明了影响者在促进关于性的开放和更包容的对话方面的潜力和局限性。关键词:中国在线性健康影响者性教育污名化策略批判性话语分析披露声明作者未报告潜在利益冲突。同音异义词是发音相似但意思不同的词。在中国,同音异义词经常被用来规避对敏感话题的审查。例如,网红们经常用“紫藤”这个词来暗示自慰,因为这两个词在中文里听起来很像。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
4.00
自引率
10.50%
发文量
57
期刊最新文献
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