When apologies backfire: a moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations

IF 3.5 3区 管理学 Q2 BUSINESS Journal of Marketing Management Pub Date : 2024-01-03 DOI:10.1080/0267257x.2023.2295270
Silvia Grappi, Camilla Barbarossa, Veronica Gabrielli, Simona Romani
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Abstract

To determine when and why a company’s apology for a moral transgression might backfire, this study considers a rarely researched cue: exposure of company misconduct by non-governmental organisation...
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当道歉适得其反时:非政府组织曝光、公司虚伪和消费者政治取向的调节中介模型
为了确定公司何时以及为何对道德过失的道歉会适得其反,本研究考虑了一个很少被研究的线索:非政府组织对公司不当行为的曝光。
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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