{"title":"Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis","authors":"Niklas Eriksson, Minna Stenius","doi":"10.1080/10454446.2024.2311179","DOIUrl":null,"url":null,"abstract":"Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2024.2311179","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...
期刊介绍：
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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