Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer

Brian R. Kinard
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引用次数: 0

Abstract

Given consumers desire to prioritize their physical health, there has been a marked growth in the alcohol beverage industry toward the production of no and low-alcohol beer (NLAB). While NLAB offer...
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干杯检验无酒精/低酒精啤酒的信息一致性效应
鉴于消费者希望将身体健康放在首位,酒精饮料行业在生产无酒精和低酒精啤酒(NLAB)方面有了明显的发展。虽然 NLAB 提供...
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
期刊最新文献
Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer Nutritional Profile and consumers’ Perceptions of Cereal Bars Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19
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