Pub Date : 2024-08-05DOI: 10.1080/10454446.2024.2377537
Wagner Júnior Ladeira, Weng Marc Lim, Rafael Teixeira, Tareq Rasul, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini, Debdutta Choudhury
This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to...
{"title":"Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance","authors":"Wagner Júnior Ladeira, Weng Marc Lim, Rafael Teixeira, Tareq Rasul, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini, Debdutta Choudhury","doi":"10.1080/10454446.2024.2377537","DOIUrl":"https://doi.org/10.1080/10454446.2024.2377537","url":null,"abstract":"This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"25 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141943682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-11DOI: 10.1080/10454446.2024.2377542
M. Fetscherin, K. Kiefer, A. N. Sarah Braun-Herr
This paper employs a 4 × 2 × 3 research design with four different antecedents of meat alternative consumption (red meat consumption, consumers’ health consciousness, environmental awareness, anima...
{"title":"Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives","authors":"M. Fetscherin, K. Kiefer, A. N. Sarah Braun-Herr","doi":"10.1080/10454446.2024.2377542","DOIUrl":"https://doi.org/10.1080/10454446.2024.2377542","url":null,"abstract":"This paper employs a 4 × 2 × 3 research design with four different antecedents of meat alternative consumption (red meat consumption, consumers’ health consciousness, environmental awareness, anima...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"51 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141610265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-02DOI: 10.1080/10454446.2024.2346316
Brian R. Kinard
Given consumers desire to prioritize their physical health, there has been a marked growth in the alcohol beverage industry toward the production of no and low-alcohol beer (NLAB). While NLAB offer...
{"title":"Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer","authors":"Brian R. Kinard","doi":"10.1080/10454446.2024.2346316","DOIUrl":"https://doi.org/10.1080/10454446.2024.2346316","url":null,"abstract":"Given consumers desire to prioritize their physical health, there has been a marked growth in the alcohol beverage industry toward the production of no and low-alcohol beer (NLAB). While NLAB offer...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"80 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140940202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The fast pace of our daily lives often prompts consumers to seek convenient and ready-to-eat snacks, such as cereal bars. This work aims to characterize the cereal bars available in the Portuguese ...
日常生活的快节奏常常促使消费者寻求方便的即食零食,如谷物棒。这项研究旨在了解葡萄牙谷物棒的特点。
{"title":"Nutritional Profile and consumers’ Perceptions of Cereal Bars","authors":"Magda Saraiva, Margarida Vaz Garrido, Cláudia Viegas, Marília Prada","doi":"10.1080/10454446.2024.2340446","DOIUrl":"https://doi.org/10.1080/10454446.2024.2340446","url":null,"abstract":"The fast pace of our daily lives often prompts consumers to seek convenient and ready-to-eat snacks, such as cereal bars. This work aims to characterize the cereal bars available in the Portuguese ...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"299 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140596040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-22DOI: 10.1080/10454446.2024.2320649
Federica Murmura, Lolita Liberatore, Fabio Musso, Laura Bravi, Giada Pierli
Recently, consumer eating habits have shifted toward seeking healthier, safer, and more sustainable products and showing a growing interest in honey consumption due to its nutritional versatility a...
{"title":"Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19","authors":"Federica Murmura, Lolita Liberatore, Fabio Musso, Laura Bravi, Giada Pierli","doi":"10.1080/10454446.2024.2320649","DOIUrl":"https://doi.org/10.1080/10454446.2024.2320649","url":null,"abstract":"Recently, consumer eating habits have shifted toward seeking healthier, safer, and more sustainable products and showing a growing interest in honey consumption due to its nutritional versatility a...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"2015 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139950447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/10454446.2024.2311179
Niklas Eriksson, Minna Stenius
Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...
{"title":"Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis","authors":"Niklas Eriksson, Minna Stenius","doi":"10.1080/10454446.2024.2311179","DOIUrl":"https://doi.org/10.1080/10454446.2024.2311179","url":null,"abstract":"Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"28 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139902493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-31DOI: 10.1080/10454446.2024.2309585
Wen-Xiu Wang, Corinna Hempel, Jutta Roosen
Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...
{"title":"A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals","authors":"Wen-Xiu Wang, Corinna Hempel, Jutta Roosen","doi":"10.1080/10454446.2024.2309585","DOIUrl":"https://doi.org/10.1080/10454446.2024.2309585","url":null,"abstract":"Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"232 1","pages":""},"PeriodicalIF":2.9,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139902495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-08DOI: 10.1080/10454446.2023.2290005
Jessica Romagnoli Freire Campos, Matheus Wemerson Gomes Pereira, C. Spanhol-Finocchio, Giana de Vargas Mores
{"title":"Perceived Value, Environmental Awareness and Intention to Purchase Meat with Carbon Neutral Meat Seal (CCN)","authors":"Jessica Romagnoli Freire Campos, Matheus Wemerson Gomes Pereira, C. Spanhol-Finocchio, Giana de Vargas Mores","doi":"10.1080/10454446.2023.2290005","DOIUrl":"https://doi.org/10.1080/10454446.2023.2290005","url":null,"abstract":"","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"47 17","pages":""},"PeriodicalIF":2.9,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138588670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.1080/10454446.2023.2284725
Mara Martini, Angela Fedi, Blain Murphy, Moira Dean, Barbara Loera
Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...
{"title":"More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy","authors":"Mara Martini, Angela Fedi, Blain Murphy, Moira Dean, Barbara Loera","doi":"10.1080/10454446.2023.2284725","DOIUrl":"https://doi.org/10.1080/10454446.2023.2284725","url":null,"abstract":"Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"28 4","pages":""},"PeriodicalIF":2.9,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138525211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-06DOI: 10.1080/10454446.2023.2276182
Georgia S. Papoutsi
ABSTRACTMultiple food certification labels are a significant trend in food marketing, yet their impact on consumer decisions remains insufficiently understood. This study used a choice experiment to assess consumer valuation of European organic and Protected Designation of Origin (PDO) labels on extra virgin olive oil, considering consumer heterogeneity. The data were analyzed using a willingness-to-pay-space model and a binary probit analysis. Results indicate positive valuation of both labels when presented individually, with a higher premium price for organic farming (2.16€/L) than PDO (1.79€/L). The introduction of multiple labels reveals the presence of a sub-additivity effect and leads to the emergence of distinct consumer segments. The majority displays a negative willingness to pay, indicating strong substitution effects, while a minority perceives the labels as complementary. Moreover, some consumers are willing to pay a premium price for one label, but adding a second label undermines the effectiveness of the individual label.KEYWORDS: Multiple labelingorganic certificationProtected designation of origin (PDO) certificationchoice experimentwillingness-to-pay-space AcknowledgmentsThe author would like to thank Dr. Vincenzina Caputo for her valuable assistance with Bayesian design, Dr. Achilleas Vassilopoulos for his comments on the choice model results, and Dr. Constantine Iliopoulos for language editing. Also, the author would like to thank the anonymous reviewers for their valuable suggestions and comments.Disclosure statementThe author declares that she has no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.Data availability statementData will be made available on request.Notes1 It was chosen PDO over PGI because PDO certification is prevalent among Greek products according to the official European database of agricultural products and foodstuffs, wine, and spirit drinks that are registered and protected across the EU for their geographical indications. Specifically, 69% of the certified products in Greece are protected for the designation of origin and in the specific case of olive oil, 63% of the certified olive oils has a PDO certification. Furthermore, results from the in-depth interviews revealed that Greek consumers recognize more the PDO certification than the PGI. Literature confirms that Italian olive oil consumers (who reveal similarities in food consumption with Greek consumers due to the fact that olive oil is part of the traditional diet for both countries) are willing to pay more for PDO than PGI label (Aprile et al., Citation2012; Menapace et al., Citation2011).2 Removing brand influences from the choices, can make respondents focus the tradeoffs upon the attributes’ levels.3 According to Louviere and Street (Citation2000), in order to make the choice experiment more comparable to real food shopping situations, consumers must have the op
摘要多种食品认证标签是食品营销的重要趋势,但其对消费者决策的影响仍未得到充分认识。考虑到消费者的异质性,本研究采用选择实验来评估消费者对特级初榨橄榄油的欧洲有机和原产地保护标识(PDO)标签的评价。使用付费空间意愿模型和二元概率分析对数据进行分析。结果表明,当单独呈现时,这两个标签的价值都是积极的,有机农业的溢价(2.16欧元/升)高于PDO(1.79欧元/升)。多重标签的引入揭示了亚可加性效应的存在,并导致了不同消费群体的出现。大多数人表现出消极的支付意愿,表明强烈的替代效应,而少数人认为标签是互补的。此外,一些消费者愿意为一个标签支付更高的价格,但增加第二个标签会削弱单个标签的有效性。关键词:多重标签有机认证受保护的原产地标识(PDO)认证选择实验支付空间意愿致谢作者要感谢Vincenzina Caputo博士在贝叶斯设计方面的宝贵帮助,Achilleas Vassilopoulos博士对选择模型结果的评论,以及Constantine Iliopoulos博士的语言编辑。同时,感谢匿名审稿人提出的宝贵建议和意见。披露声明作者声明,她没有已知的竞争经济利益或个人关系,可能会影响本文所报道的工作。数据可用性声明数据可应要求提供。注1之所以选择PDO而不是PGI,是因为PDO认证在希腊产品中很普遍,根据欧洲农产品和食品、葡萄酒和烈酒的官方数据库,这些产品在欧盟范围内注册和保护其地理标志。具体来说,希腊69%的认证产品受到原产地指定的保护,在橄榄油的具体情况下,63%的认证橄榄油有PDO认证。此外,深度访谈的结果显示,希腊消费者对PDO认证的认可程度高于PGI。文献证实,意大利橄榄油消费者(由于橄榄油是两国传统饮食的一部分,他们揭示了与希腊消费者在食品消费方面的相似之处)愿意为PDO支付比PGI标签更高的价格(Aprile等人,Citation2012;Menapace et al., Citation2011)从选择中去除品牌影响,可以使受访者将权衡集中在属性的层面上根据Louviere和Street (Citation2000)的观点,为了使选择实验更接近真实的食品购物情况,消费者必须有机会决定不购买任何商品自从卡明斯和泰勒(Cummings & Taylor, Citation1999)引入“廉价谈话”脚本以来,一些研究将其作为一种减少在线调查中假设偏差的方法(Carlsson & Kataria, Citation2008;Tonsor & Shupp, Citation2011;Van Loo et al., Citation2011)。
{"title":"Consumer Valuation of European Certification Labels on Extra Virgin Olive Oil: Assessing the Impact of Multiple Labels and Consumer Heterogeneity","authors":"Georgia S. Papoutsi","doi":"10.1080/10454446.2023.2276182","DOIUrl":"https://doi.org/10.1080/10454446.2023.2276182","url":null,"abstract":"ABSTRACTMultiple food certification labels are a significant trend in food marketing, yet their impact on consumer decisions remains insufficiently understood. This study used a choice experiment to assess consumer valuation of European organic and Protected Designation of Origin (PDO) labels on extra virgin olive oil, considering consumer heterogeneity. The data were analyzed using a willingness-to-pay-space model and a binary probit analysis. Results indicate positive valuation of both labels when presented individually, with a higher premium price for organic farming (2.16€/L) than PDO (1.79€/L). The introduction of multiple labels reveals the presence of a sub-additivity effect and leads to the emergence of distinct consumer segments. The majority displays a negative willingness to pay, indicating strong substitution effects, while a minority perceives the labels as complementary. Moreover, some consumers are willing to pay a premium price for one label, but adding a second label undermines the effectiveness of the individual label.KEYWORDS: Multiple labelingorganic certificationProtected designation of origin (PDO) certificationchoice experimentwillingness-to-pay-space AcknowledgmentsThe author would like to thank Dr. Vincenzina Caputo for her valuable assistance with Bayesian design, Dr. Achilleas Vassilopoulos for his comments on the choice model results, and Dr. Constantine Iliopoulos for language editing. Also, the author would like to thank the anonymous reviewers for their valuable suggestions and comments.Disclosure statementThe author declares that she has no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.Data availability statementData will be made available on request.Notes1 It was chosen PDO over PGI because PDO certification is prevalent among Greek products according to the official European database of agricultural products and foodstuffs, wine, and spirit drinks that are registered and protected across the EU for their geographical indications. Specifically, 69% of the certified products in Greece are protected for the designation of origin and in the specific case of olive oil, 63% of the certified olive oils has a PDO certification. Furthermore, results from the in-depth interviews revealed that Greek consumers recognize more the PDO certification than the PGI. Literature confirms that Italian olive oil consumers (who reveal similarities in food consumption with Greek consumers due to the fact that olive oil is part of the traditional diet for both countries) are willing to pay more for PDO than PGI label (Aprile et al., Citation2012; Menapace et al., Citation2011).2 Removing brand influences from the choices, can make respondents focus the tradeoffs upon the attributes’ levels.3 According to Louviere and Street (Citation2000), in order to make the choice experiment more comparable to real food shopping situations, consumers must have the op","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135634781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}