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Journal of Food Products Marketing最新文献

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Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance 食品安全风险与视觉注意力:原型感知和社会距离的调节作用
IF 2.9 Q2 BUSINESS Pub Date : 2024-08-05 DOI: 10.1080/10454446.2024.2377537
Wagner Júnior Ladeira, Weng Marc Lim, Rafael Teixeira, Tareq Rasul, Vinicius Antonio Machado Nardi, Fernando de Oliveira Santini, Debdutta Choudhury
This study examines the relationship between food safety risk perception (FSRP) and social similarity, utilizing eye-tracking to uncover how consumers process information on food labels. Central to...
本研究探讨了食品安全风险认知(FSRP)与社会相似性之间的关系,利用眼动跟踪技术揭示了消费者如何处理食品标签上的信息。其核心是...
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引用次数: 0
Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives 无肉革命:探索消费者对肉类替代品的看法
IF 2.9 Q2 BUSINESS Pub Date : 2024-07-11 DOI: 10.1080/10454446.2024.2377542
M. Fetscherin, K. Kiefer, A. N. Sarah Braun-Herr
This paper employs a 4 × 2 × 3 research design with four different antecedents of meat alternative consumption (red meat consumption, consumers’ health consciousness, environmental awareness, anima...
本文采用了 4 × 2 × 3 的研究设计,对肉类替代品消费的四个不同前因(红肉消费、消费者的健康意识、环保意识、动物保护意识、消费者的健康意识)进行了研究。
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引用次数: 0
Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer 干杯检验无酒精/低酒精啤酒的信息一致性效应
IF 2.9 Q2 BUSINESS Pub Date : 2024-05-02 DOI: 10.1080/10454446.2024.2346316
Brian R. Kinard
Given consumers desire to prioritize their physical health, there has been a marked growth in the alcohol beverage industry toward the production of no and low-alcohol beer (NLAB). While NLAB offer...
鉴于消费者希望将身体健康放在首位,酒精饮料行业在生产无酒精和低酒精啤酒(NLAB)方面有了明显的发展。虽然 NLAB 提供...
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引用次数: 0
Nutritional Profile and consumers’ Perceptions of Cereal Bars 谷物棒的营养成分和消费者的看法
IF 2.9 Q2 BUSINESS Pub Date : 2024-04-12 DOI: 10.1080/10454446.2024.2340446
Magda Saraiva, Margarida Vaz Garrido, Cláudia Viegas, Marília Prada
The fast pace of our daily lives often prompts consumers to seek convenient and ready-to-eat snacks, such as cereal bars. This work aims to characterize the cereal bars available in the Portuguese ...
日常生活的快节奏常常促使消费者寻求方便的即食零食,如谷物棒。这项研究旨在了解葡萄牙谷物棒的特点。
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引用次数: 0
Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19 有机蜂蜜 - Covid-19 之后各代人的行为和消费趋势比较
IF 2.9 Q2 BUSINESS Pub Date : 2024-02-22 DOI: 10.1080/10454446.2024.2320649
Federica Murmura, Lolita Liberatore, Fabio Musso, Laura Bravi, Giada Pierli
Recently, consumer eating habits have shifted toward seeking healthier, safer, and more sustainable products and showing a growing interest in honey consumption due to its nutritional versatility a...
近来,消费者的饮食习惯已转向寻求更健康、更安全、更可持续的产品,并且由于蜂蜜的营养多面性和可持续发展性,他们对蜂蜜消费的兴趣日益浓厚。
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引用次数: 0
Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis 根据典型购物方式划分的网上杂货店购物者:聚类分析
IF 2.9 Q2 BUSINESS Pub Date : 2024-01-31 DOI: 10.1080/10454446.2024.2311179
Niklas Eriksson, Minna Stenius
Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...
许多研究都集中在消费者对网上杂货购物(OGS)的采用上,而较少关注消费者在 OGS 中的决策风格(CDMS)。先前在其他零售领域的研究...
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引用次数: 0
A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals 用 "均值链 "方法调查消费者选择传统谷物面包的动机
IF 2.9 Q2 BUSINESS Pub Date : 2024-01-31 DOI: 10.1080/10454446.2024.2309585
Wen-Xiu Wang, Corinna Hempel, Jutta Roosen
Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...
集约化农业生产方式是农业生物多样性丧失的主要原因之一。要减少这种损失,一个办法是在农场保存遗传资源。对于农场...
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引用次数: 0
Perceived Value, Environmental Awareness and Intention to Purchase Meat with Carbon Neutral Meat Seal (CCN) 感知价值、环保意识和购买带有碳中和肉类标识(CCN)肉类的意向
IF 2.9 Q2 BUSINESS Pub Date : 2023-12-08 DOI: 10.1080/10454446.2023.2290005
Jessica Romagnoli Freire Campos, Matheus Wemerson Gomes Pereira, C. Spanhol-Finocchio, Giana de Vargas Mores
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引用次数: 0
More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy 超越有机:消费者对可持续性和质量的期望。来自意大利定性研究的证据
IF 2.9 Q2 BUSINESS Pub Date : 2023-11-23 DOI: 10.1080/10454446.2023.2284725
Mara Martini, Angela Fedi, Blain Murphy, Moira Dean, Barbara Loera
Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...
研究表明,寻找更健康的食物和对可持续性的关注正在推动人们购买有机产品。然而,消费者对质量属性和可持续性的期望……
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引用次数: 0
Consumer Valuation of European Certification Labels on Extra Virgin Olive Oil: Assessing the Impact of Multiple Labels and Consumer Heterogeneity 消费者对特级初榨橄榄油欧洲认证标签的评价:评估多重标签和消费者异质性的影响
Q2 BUSINESS Pub Date : 2023-11-06 DOI: 10.1080/10454446.2023.2276182
Georgia S. Papoutsi
ABSTRACTMultiple food certification labels are a significant trend in food marketing, yet their impact on consumer decisions remains insufficiently understood. This study used a choice experiment to assess consumer valuation of European organic and Protected Designation of Origin (PDO) labels on extra virgin olive oil, considering consumer heterogeneity. The data were analyzed using a willingness-to-pay-space model and a binary probit analysis. Results indicate positive valuation of both labels when presented individually, with a higher premium price for organic farming (2.16€/L) than PDO (1.79€/L). The introduction of multiple labels reveals the presence of a sub-additivity effect and leads to the emergence of distinct consumer segments. The majority displays a negative willingness to pay, indicating strong substitution effects, while a minority perceives the labels as complementary. Moreover, some consumers are willing to pay a premium price for one label, but adding a second label undermines the effectiveness of the individual label.KEYWORDS: Multiple labelingorganic certificationProtected designation of origin (PDO) certificationchoice experimentwillingness-to-pay-space AcknowledgmentsThe author would like to thank Dr. Vincenzina Caputo for her valuable assistance with Bayesian design, Dr. Achilleas Vassilopoulos for his comments on the choice model results, and Dr. Constantine Iliopoulos for language editing. Also, the author would like to thank the anonymous reviewers for their valuable suggestions and comments.Disclosure statementThe author declares that she has no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.Data availability statementData will be made available on request.Notes1 It was chosen PDO over PGI because PDO certification is prevalent among Greek products according to the official European database of agricultural products and foodstuffs, wine, and spirit drinks that are registered and protected across the EU for their geographical indications. Specifically, 69% of the certified products in Greece are protected for the designation of origin and in the specific case of olive oil, 63% of the certified olive oils has a PDO certification. Furthermore, results from the in-depth interviews revealed that Greek consumers recognize more the PDO certification than the PGI. Literature confirms that Italian olive oil consumers (who reveal similarities in food consumption with Greek consumers due to the fact that olive oil is part of the traditional diet for both countries) are willing to pay more for PDO than PGI label (Aprile et al., Citation2012; Menapace et al., Citation2011).2 Removing brand influences from the choices, can make respondents focus the tradeoffs upon the attributes’ levels.3 According to Louviere and Street (Citation2000), in order to make the choice experiment more comparable to real food shopping situations, consumers must have the op
摘要多种食品认证标签是食品营销的重要趋势,但其对消费者决策的影响仍未得到充分认识。考虑到消费者的异质性,本研究采用选择实验来评估消费者对特级初榨橄榄油的欧洲有机和原产地保护标识(PDO)标签的评价。使用付费空间意愿模型和二元概率分析对数据进行分析。结果表明,当单独呈现时,这两个标签的价值都是积极的,有机农业的溢价(2.16欧元/升)高于PDO(1.79欧元/升)。多重标签的引入揭示了亚可加性效应的存在,并导致了不同消费群体的出现。大多数人表现出消极的支付意愿,表明强烈的替代效应,而少数人认为标签是互补的。此外,一些消费者愿意为一个标签支付更高的价格,但增加第二个标签会削弱单个标签的有效性。关键词:多重标签有机认证受保护的原产地标识(PDO)认证选择实验支付空间意愿致谢作者要感谢Vincenzina Caputo博士在贝叶斯设计方面的宝贵帮助,Achilleas Vassilopoulos博士对选择模型结果的评论,以及Constantine Iliopoulos博士的语言编辑。同时,感谢匿名审稿人提出的宝贵建议和意见。披露声明作者声明,她没有已知的竞争经济利益或个人关系,可能会影响本文所报道的工作。数据可用性声明数据可应要求提供。注1之所以选择PDO而不是PGI,是因为PDO认证在希腊产品中很普遍,根据欧洲农产品和食品、葡萄酒和烈酒的官方数据库,这些产品在欧盟范围内注册和保护其地理标志。具体来说,希腊69%的认证产品受到原产地指定的保护,在橄榄油的具体情况下,63%的认证橄榄油有PDO认证。此外,深度访谈的结果显示,希腊消费者对PDO认证的认可程度高于PGI。文献证实,意大利橄榄油消费者(由于橄榄油是两国传统饮食的一部分,他们揭示了与希腊消费者在食品消费方面的相似之处)愿意为PDO支付比PGI标签更高的价格(Aprile等人,Citation2012;Menapace et al., Citation2011)从选择中去除品牌影响,可以使受访者将权衡集中在属性的层面上根据Louviere和Street (Citation2000)的观点,为了使选择实验更接近真实的食品购物情况,消费者必须有机会决定不购买任何商品自从卡明斯和泰勒(Cummings & Taylor, Citation1999)引入“廉价谈话”脚本以来,一些研究将其作为一种减少在线调查中假设偏差的方法(Carlsson & Kataria, Citation2008;Tonsor & Shupp, Citation2011;Van Loo et al., Citation2011)。
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引用次数: 0
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Journal of Food Products Marketing
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