Federica Murmura, Lolita Liberatore, Fabio Musso, Laura Bravi, Giada Pierli
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Abstract
Recently, consumer eating habits have shifted toward seeking healthier, safer, and more sustainable products and showing a growing interest in honey consumption due to its nutritional versatility a...
期刊介绍：
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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