{"title":"A Means-End Chain Approach to Investigate Consumer Motives for the Choice of Bread Made from Heritage Cereals","authors":"Wen-Xiu Wang, Corinna Hempel, Jutta Roosen","doi":"10.1080/10454446.2024.2309585","DOIUrl":null,"url":null,"abstract":"Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2024.2309585","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Intensive agricultural production methods are one of the main reasons for the loss of agrobiodiversity. To reduce this loss, one option is the on-farm preservation of genetic resources. For on-farm...
期刊介绍：
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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