Assortment and assortment policy of Moscow retail enterprises in the subcategory “Juicy fruits”

Abstract

The purpose of the article is to survey and identify the trade assortment for the fresh fruit subcategory, as well as to determine the directions of assortment policy. The article presents the results of a survey of the assortment of the subcategory “Fresh (juicy) fruits” sold in stores of three retail chains: Globus, Lenta, and Azbuka Vkusa. It has been established that the assortment of fruits in these stores for most types can be characterized as comprehensive and rational. The main directions of the assortment policy of all the surveyed stores are stabilization and deepening, which is due to the nature of demand (stable for most types of fruits) and product supply on the market of fresh fruits, mainly imported and non-specific in terms of the country of origin and pomological varieties, with the exception of apples, pears, and grapes. It is proposed to expand the assortment by including all types of fruits included in the product offering on the market in the autumn, including fresh cranberries.