You are a hero! The influence of audience-as-hero narratives on policy support

IF 1.4 Q2 POLITICAL SCIENCE Politics & Policy Pub Date : 2024-06-03 DOI:10.1111/polp.12609

Tatiana Chalaya, Caroline Schlaufer, Artem Uldanov

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Abstract

Effective communication increases support for policy measures. This article argues that a narrative that portrays a policy's target group as a hero is most effective in generating support for the given policy. The research builds on the Narrative Policy Framework (NPF) to test the influence of an audience-as-hero narrative on the opinion about a new campfire regulation among visitors to a national park in Russia. A survey experiment with 314 visitors to the national park compares the influence of a narrative portraying the regulation's target group as a hero (a park visitor) on policy opinion and a narrative portraying another hero (a firefighter). Results show that the audience-as-hero narrative has more influence on policy support than a nonnarrative message and also more than a narrative portraying another hero. This indicates that audience-as-hero narratives are particularly effective in generating support for policies.

Crow, Deserai A., Lydia A. Lawhon, John Berggren, Juhi Huda, Elizabeth Koebele, and Adrianne Kroepsch. 2017. “A Narrative Policy Framework Analysis of Wildfire Policy Discussions in Two Colorado Communities.” Politics & Policy 45(4): 626–56. https://doi.org/10.1111/polp.12207.

Shanahan, Elizabeth A., Mark K. McBeth, and Paul L. Hathaway. 2011. “Narrative Policy Framework: The Influence of Media Policy Narrative on Public Opinion.” Politics & Policy 39(3): 373–400. http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.2011.00295.x/abstract.

Smith-Walter, Aaron, Holly L. Peterson, Michael D. Jones, and Ashley Nicole Reynolds Marshall. 2016. “Gun Stories: How Evidence Shapes Firearm Policy in the United States.” Politics & Policy 44: 1053–88. http://onlinelibrary.wiley.com/doi/10.1111/polp.12187/full.

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你是英雄受众英雄叙事对政策支持的影响

有效的沟通会增加对政策措施的支持。本文认为，将政策的目标群体描绘成英雄的叙事能最有效地激发人们对特定政策的支持。研究以叙事政策框架（NPF）为基础，测试了受众英雄叙事对俄罗斯某国家公园游客对新篝火规定的看法的影响。通过对 314 名国家公园游客的调查实验，比较了将该法规的目标群体描绘成英雄（公园游客）的叙事与描绘另一英雄（消防员）的叙事对政策意见的影响。结果显示，受众即英雄的叙事比非叙事信息对政策支持的影响更大，也比描绘另一位英雄的叙事更大。这表明，受众即英雄的叙事在激发对政策的支持方面尤为有效。Crow, Deserai A., Lydia A. Lawhon, John Berggren, Juhi Huda, Elizabeth Koebele, and Adrianne Kroepsch.2017."科罗拉多州两个社区野火政策讨论的叙事政策框架分析》。政治与政策》45（4）：https://doi.org/10.1111/polp.12207.Shanahan, Elizabeth A., Mark K. McBeth, and Paul L. Hathaway.2011."Narrative Policy Framework：媒体政策叙事对舆论的影响"。政治与政策》39（3）：http://onlinelibrary.wiley.com/doi/10.1111/j.1747-1346.2011.00295.x/abstract.Smith-Walter, Aaron, Holly L. Peterson, Michael D. Jones, and Ashley Nicole Reynolds Marshall.2016."Gun Stories：证据如何塑造美国的枪支政策》。Politics & Policy 44: 1053-88. http://onlinelibrary.wiley.com/doi/10.1111/polp.12187/full.

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来源期刊

Politics & Policy POLITICAL SCIENCE-

CiteScore

2.50

自引率

23.10%

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