{"title":"Partisan energy preferences in the United States: Republicans prioritize price, Democrats also consider renewables","authors":"Victor Y. Wu","doi":"10.1016/j.erss.2025.103997","DOIUrl":null,"url":null,"abstract":"<div><div>How does partisanship affect energy preferences in the United States? Using a nationally representative conjoint experiment (n = 1,862) to simulate Americans’ energy mix choices from investor-owned utilities and Community Choice Aggregations, this study analyzes the relative salience of price, percentage of renewables, and local renewable energy sourcing. The conjoint experiment reveals that Republicans’ and independents’ choice of energy mix is mostly determined by the monthly electricity bill, whereas Democrats’ choice of energy mix is determined equally by the monthly electricity bill and by the percentage of renewables. Thus, communicating financial incentives and cost savings is crucial for promoting renewable energy adoption among Republicans and independents. These findings contribute to the literature on partisan attitudes towards renewable energy and reaffirm the need for tailored communication strategies in an era of increasing partisan polarization.</div></div>","PeriodicalId":48384,"journal":{"name":"Energy Research & Social Science","volume":"123 ","pages":"Article 103997"},"PeriodicalIF":6.9000,"publicationDate":"2025-03-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Energy Research & Social Science","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2214629625000787","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
How does partisanship affect energy preferences in the United States? Using a nationally representative conjoint experiment (n = 1,862) to simulate Americans’ energy mix choices from investor-owned utilities and Community Choice Aggregations, this study analyzes the relative salience of price, percentage of renewables, and local renewable energy sourcing. The conjoint experiment reveals that Republicans’ and independents’ choice of energy mix is mostly determined by the monthly electricity bill, whereas Democrats’ choice of energy mix is determined equally by the monthly electricity bill and by the percentage of renewables. Thus, communicating financial incentives and cost savings is crucial for promoting renewable energy adoption among Republicans and independents. These findings contribute to the literature on partisan attitudes towards renewable energy and reaffirm the need for tailored communication strategies in an era of increasing partisan polarization.
期刊介绍：
Energy Research & Social Science (ERSS) is a peer-reviewed international journal that publishes original research and review articles examining the relationship between energy systems and society. ERSS covers a range of topics revolving around the intersection of energy technologies, fuels, and resources on one side and social processes and influences - including communities of energy users, people affected by energy production, social institutions, customs, traditions, behaviors, and policies - on the other. Put another way, ERSS investigates the social system surrounding energy technology and hardware. ERSS is relevant for energy practitioners, researchers interested in the social aspects of energy production or use, and policymakers.
Energy Research & Social Science (ERSS) provides an interdisciplinary forum to discuss how social and technical issues related to energy production and consumption interact. Energy production, distribution, and consumption all have both technical and human components, and the latter involves the human causes and consequences of energy-related activities and processes as well as social structures that shape how people interact with energy systems. Energy analysis, therefore, needs to look beyond the dimensions of technology and economics to include these social and human elements.
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