{"title":"Exploring Shopper Reactions to Grocery Stockouts","authors":"Ronald B. Larson, B. Ferrin","doi":"10.1080/10454446.2022.2160223","DOIUrl":null,"url":null,"abstract":"ABSTRACT Retailers continue to struggle to improve product on-shelf availability (OSA). Stockouts generate significant profitability and reputation effects. This research utilizes an online survey of 1,399 U.S. adults self-reporting their reaction to a stockout of a grocery item they regularly buy. Findings indicate that perceptions of private label purchase riskiness were related to switching stores in response to stockouts. When confronted with a stockout, shoppers who patronized multiple stores each week and those manifesting short-term orientations were more likely to switch stores than buy a substitute. The switch-stores reaction was linked to three demographic attributes: race, households with children, and gender. Nonwhites were more likely to switch stores than purchase a substitute and women and households with children were less likely to switch stores than purchase a substitute. This research concludes with a discussion of options that food retailers could deploy tactics to help reduce the harmful effects of stockouts.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2022.2160223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
ABSTRACT Retailers continue to struggle to improve product on-shelf availability (OSA). Stockouts generate significant profitability and reputation effects. This research utilizes an online survey of 1,399 U.S. adults self-reporting their reaction to a stockout of a grocery item they regularly buy. Findings indicate that perceptions of private label purchase riskiness were related to switching stores in response to stockouts. When confronted with a stockout, shoppers who patronized multiple stores each week and those manifesting short-term orientations were more likely to switch stores than buy a substitute. The switch-stores reaction was linked to three demographic attributes: race, households with children, and gender. Nonwhites were more likely to switch stores than purchase a substitute and women and households with children were less likely to switch stores than purchase a substitute. This research concludes with a discussion of options that food retailers could deploy tactics to help reduce the harmful effects of stockouts.
期刊介绍:
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.