Developing 'Employer of Choice' status: Exploring an employment marketing mix

Q4 Business, Management and Accounting Organization Development Journal Pub Date : 2009-10-01 DOI:10.1108/HRMID.2010.04418AAD.004

M. Wickham, W. O'Donohue

引用次数: 20

Abstract

In recent times, the important role that marketing theory can play in the conceptualisation and development of an organization’s Employer of Choice status has been recognized and debated by both academics and practitioners alike. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the ‘extended marketing-mix’ concept – to the strategic management of human resources.

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发展“首选雇主”地位:探索就业营销组合

近年来，市场营销理论在组织雇主选择地位的概念化和发展中所起的重要作用已得到学术界和实践者的认可和争论。为了对正在进行的辩论做出贡献，本文探讨了营销理论中的一个关键要素-“扩展营销组合”概念-在人力资源战略管理中的应用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organization Development Journal Business, Management and Accounting-Organizational Behavior and Human Resource Management

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0.80

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0.00%

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期刊介绍： The Organization Development Journal, or OD Journal, is a peer-reviewed journal that was first published in 1983 and has an international audience of scholars and practitioners. Article topics cover a range of issues in organizational development, change management, organizational effectiveness, change leadership, and any other OD-related issue that provides insights to experienced professionals. The OD Journal is published three times a year.

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