New product development effectiveness: a triadic comparison in the information technology industry

Y. Doz
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引用次数: 9

Abstract

Summary form only given, as follows. The author has analyzed twelve cases of new product and system development processes in the European information technology industry. Japanese and American examples were used as benchmarks against which the European cases were compared. The analysis considered three major dimensions of product and system development effectiveness: market focus in the development effort, overall speed of development, and efficiency in the use of resources. Project management characteristics which affect performance on each dimensions were analyzed. Overall, the performance of European firms in the twelve projects suffered from lack of market orientation and from an insufficient operationalization of concerns for time to market.<>
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新产品开发有效性:信息技术产业的三元比较
仅给出摘要形式,如下。作者分析了欧洲信息技术产业新产品和新系统开发过程的12个案例。日本和美国的例子被用作欧洲案例比较的基准。该分析考虑了产品和系统开发有效性的三个主要维度:开发工作中的市场焦点,开发的总体速度,以及资源使用的效率。分析了影响各维度绩效的项目管理特征。总体而言,欧洲公司在这12个项目中的表现受到缺乏市场导向和对上市时间问题的操作不足的影响。
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