{"title":"身份设计:标识的构思、构建和分析的程序方法","authors":"Rodrigo Morais, J. Ribeiro","doi":"10.54941/ahfe1001380","DOIUrl":null,"url":null,"abstract":"The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.","PeriodicalId":308830,"journal":{"name":"Human Dynamics and Design for the Development of Contemporary Societies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos\",\"authors\":\"Rodrigo Morais, J. Ribeiro\",\"doi\":\"10.54941/ahfe1001380\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.\",\"PeriodicalId\":308830,\"journal\":{\"name\":\"Human Dynamics and Design for the Development of Contemporary Societies\",\"volume\":\"47 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Human Dynamics and Design for the Development of Contemporary Societies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54941/ahfe1001380\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Human Dynamics and Design for the Development of Contemporary Societies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54941/ahfe1001380","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos
The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.
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