MULTIMEDIA FEATURES OF INTERNET MEDIA

Today, the Internet has united the world community into a single virtual space, making it the fastest means of receiving and disseminating information. The unprecedented development of information and communication technologies, the digitalization of traditional techniques has had a direct positive impact on the development of journalism to collect, process, and disseminate information quickly and efficiently, and in particular to present new forms of presentation to the audience in the coordination of voice, text, photography, and video. The Internet is a part of modern society, modern culture that emphasizes the mutual understanding of people, especially through new forms and means. Given the disappearance of time, space, culture and national boundaries, there is no doubt that the Internet will provide effective management of intercultural dialogue because of new information technologies. This means that in the virtual world, a person communicates with representatives of different cultures, both orally and in writing. Nowadays, in addition to the traditional text, various symbols are used in written speech. As a result, all aspects of social life, including culture, will be exchanged. If the message sent is clear and concise, it indicates that the meeting was effective. The Internet space is visible in a variety of symbols, pictures, info graphics, diagrams, videos, audio images, formed information technology, from the simple text of the message. This, of course, attracts the user's attention and indicates an increase in the need for virtuality rather than reality. This has led to the formation of new formats of information transmission in the Internet media under the influence of digital technologies. Capabilities of Internet media, such as hypertext, interactivity and multimedia, unique projects based on the synthesis of different media platforms have been created. Multimedia formats such as storytelling and longgrid have become very popular. Now the user needs audio and video materials instead of text format. The information and data provided by the Internet through the hypertext capabilities of the media is very compact and creates a number of conveniences for the user. The interactive ability of the Internet media enables the user to meet with other members of the audience and share the information they receive through various social networks. The multimedia capabilities of the Internet media serve to enrich the content of the web page with audio and video means. It is obvious that the multimedia capabilities of the Internet media are setting new perspectires for the dissemination and delivery of information to the user, because speed, objectivity and modernity are the requirements of today.