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Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives
This paper employs a 4 × 2 × 3 research design with four different antecedents of meat alternative consumption (red meat consumption, consumers’ health consciousness, environmental awareness, anima...
期刊介绍：
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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