公益营销与慈善捐赠的实验检验

IF 1 4区经济学 Q3 ECONOMICS Oxford Economic Papers-New Series Pub Date : 2023-06-22 DOI:10.1093/oep/gpad019

James J. Murphy, Molly Conlin, Bryan Haugstad

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引用次数: 0

摘要

我们在阿拉斯加州安克雷奇的一家玩具店进行了自然实地实验，以估计当公司的慈善捐赠以个人交易的总金额为条件时，对消费者行为的影响。结果表明，捐赠提议导致了交易份额的适度增加，超过了捐赠和销售收入所需的最低金额。

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An experimental test of cause-related marketing and charitable giving

We conducted a natural field experiment at a local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when the firm’s charitable donation is conditional on the total dollar amount of the individual transaction. Results suggest that the donation offer resulted in a modest increase in both the share of transactions exceeding the minimum amount needed to qualify for the donation and sales revenue.

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来源期刊

Oxford Economic Papers-New Series ECONOMICS-

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： Oxford Economic Papers is a general economics journal, publishing refereed papers in economic theory, applied economics, econometrics, economic development, economic history, and the history of economic thought. It occasionally publishes survey articles in addition to original papers. Books are not reviewed, but substantial review articles are considered. The journal occasionally publishes survey articles in addition to original papers, and occasionally publishes special issues or symposia.