{"title":"宗教信仰在英国便利食品市场信息不对称问题和搜索行为中的作用:关注穆斯林少数群体","authors":"A. Ijaz","doi":"10.1080/10454446.2022.2040683","DOIUrl":null,"url":null,"abstract":"ABSTRACT In situations where information asymmetries exist in the convenience food market, little is known about how such knowledge failures shape the purchase behavior of religious minorities living in a non-dominant religious context. The purpose of this paper is to understand Muslim religiosity’s connection with information asymmetry concerns and search behavior when buying convenience food products. Cross-sectional survey data were collected from 141 Muslims in Liverpool, UK, using a face-to-face contact approach. Data were analyzed by a means of descriptive statistics and Pearson’s correlations. In the purchase of convenience foods, findings show that Muslim religiosity did positively correlate with halal importance. There was no relationship found between religiosity and information asymmetry concerns based on safety, quality, selection uncertainty and labeling inadequacies when selecting appropriate convenience foods. Also, religiosity was associated with information search intensity and sources used by Muslims. Results and implications are discussed for policy-makers and advertisers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities\",\"authors\":\"A. Ijaz\",\"doi\":\"10.1080/10454446.2022.2040683\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT In situations where information asymmetries exist in the convenience food market, little is known about how such knowledge failures shape the purchase behavior of religious minorities living in a non-dominant religious context. The purpose of this paper is to understand Muslim religiosity’s connection with information asymmetry concerns and search behavior when buying convenience food products. Cross-sectional survey data were collected from 141 Muslims in Liverpool, UK, using a face-to-face contact approach. Data were analyzed by a means of descriptive statistics and Pearson’s correlations. In the purchase of convenience foods, findings show that Muslim religiosity did positively correlate with halal importance. There was no relationship found between religiosity and information asymmetry concerns based on safety, quality, selection uncertainty and labeling inadequacies when selecting appropriate convenience foods. Also, religiosity was associated with information search intensity and sources used by Muslims. Results and implications are discussed for policy-makers and advertisers.\",\"PeriodicalId\":15827,\"journal\":{\"name\":\"Journal of Food Products Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2022-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Food Products Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10454446.2022.2040683\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2022.2040683","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities
ABSTRACT In situations where information asymmetries exist in the convenience food market, little is known about how such knowledge failures shape the purchase behavior of religious minorities living in a non-dominant religious context. The purpose of this paper is to understand Muslim religiosity’s connection with information asymmetry concerns and search behavior when buying convenience food products. Cross-sectional survey data were collected from 141 Muslims in Liverpool, UK, using a face-to-face contact approach. Data were analyzed by a means of descriptive statistics and Pearson’s correlations. In the purchase of convenience foods, findings show that Muslim religiosity did positively correlate with halal importance. There was no relationship found between religiosity and information asymmetry concerns based on safety, quality, selection uncertainty and labeling inadequacies when selecting appropriate convenience foods. Also, religiosity was associated with information search intensity and sources used by Muslims. Results and implications are discussed for policy-makers and advertisers.
期刊介绍:
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.