{"title":"消费者的长期定位和安全意识对认证功能食品回购意向的影响","authors":"Edward Shih-Tse Wang, Yun-Hsuan Chu","doi":"10.1080/10454446.2020.1757554","DOIUrl":null,"url":null,"abstract":"ABSTRACT The functional food industry has been growing because consumers increasingly recognize the nutritional benefits of functional foods. This study investigated the effect of personal psychological characteristics (i.e., long-term orientation [LTO], safety consciousness, and health consciousness) on consumer attitudes and intention to repurchase certified functional foods. We collected 398 valid questionnaires from Taiwanese consumers of certified functional foods. Data were analyzed using structural equation modeling. Results revealed that LTO and safety consciousness positively affect health consciousness, which consequently affects consumers’ attitude toward and repurchase of certified functional foods. In addition, LTO resulted in a more positive attitude toward certified functional foods. These findings aid functional food marketers in their formulation of marketing communication and marketing strategies.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2020-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10454446.2020.1757554","citationCount":"9","resultStr":"{\"title\":\"Influence of Consumer’s Long-term Orientation and Safety Consciousness on Intention to Repurchase Certified Functional Foods\",\"authors\":\"Edward Shih-Tse Wang, Yun-Hsuan Chu\",\"doi\":\"10.1080/10454446.2020.1757554\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The functional food industry has been growing because consumers increasingly recognize the nutritional benefits of functional foods. This study investigated the effect of personal psychological characteristics (i.e., long-term orientation [LTO], safety consciousness, and health consciousness) on consumer attitudes and intention to repurchase certified functional foods. We collected 398 valid questionnaires from Taiwanese consumers of certified functional foods. Data were analyzed using structural equation modeling. Results revealed that LTO and safety consciousness positively affect health consciousness, which consequently affects consumers’ attitude toward and repurchase of certified functional foods. In addition, LTO resulted in a more positive attitude toward certified functional foods. These findings aid functional food marketers in their formulation of marketing communication and marketing strategies.\",\"PeriodicalId\":15827,\"journal\":{\"name\":\"Journal of Food Products Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2020-04-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/10454446.2020.1757554\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Food Products Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10454446.2020.1757554\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2020.1757554","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Influence of Consumer’s Long-term Orientation and Safety Consciousness on Intention to Repurchase Certified Functional Foods
ABSTRACT The functional food industry has been growing because consumers increasingly recognize the nutritional benefits of functional foods. This study investigated the effect of personal psychological characteristics (i.e., long-term orientation [LTO], safety consciousness, and health consciousness) on consumer attitudes and intention to repurchase certified functional foods. We collected 398 valid questionnaires from Taiwanese consumers of certified functional foods. Data were analyzed using structural equation modeling. Results revealed that LTO and safety consciousness positively affect health consciousness, which consequently affects consumers’ attitude toward and repurchase of certified functional foods. In addition, LTO resulted in a more positive attitude toward certified functional foods. These findings aid functional food marketers in their formulation of marketing communication and marketing strategies.
期刊介绍:
From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.