人口统计、酒精饮料购买模式和推动硬苹果支出的态度

Jackie Yenerall, K. Jensen, David W. Hughes, C. Trejo-Pech, K. DeLong
{"title":"人口统计、酒精饮料购买模式和推动硬苹果支出的态度","authors":"Jackie Yenerall, K. Jensen, David W. Hughes, C. Trejo-Pech, K. DeLong","doi":"10.1080/10454446.2022.2096423","DOIUrl":null,"url":null,"abstract":"ABSTRACT Hard ciders have enjoyed a recent resurgence in popularity in the United States, yet little is known about drivers of hard cider expenditures. This study used data from a 2019 survey of Tennessee alcoholic beverage consumers and a hurdle model to investigate drivers of hard cider expenditures. About 63% of respondents had previously purchased hard cider, and purchasers averaged $70.14 in spending on hard cider annually. Consistent with anecdotal popular press reports, Millennial and Gen X generations were the most likely to purchase hard cider and had spent the most on hard cider. Furthermore, there was a significant complementarity relationship between frequent wine cooler and malt liquor beverage purchasing and hard cider expenditures. However, neither preferences for local foods in general nor for local ciders influenced levels of hard cider purchases or expenditures. Results are informative regarding the profile of hard cider consumers.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":"28 1","pages":"228 - 241"},"PeriodicalIF":3.6000,"publicationDate":"2022-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures\",\"authors\":\"Jackie Yenerall, K. Jensen, David W. Hughes, C. Trejo-Pech, K. DeLong\",\"doi\":\"10.1080/10454446.2022.2096423\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Hard ciders have enjoyed a recent resurgence in popularity in the United States, yet little is known about drivers of hard cider expenditures. This study used data from a 2019 survey of Tennessee alcoholic beverage consumers and a hurdle model to investigate drivers of hard cider expenditures. About 63% of respondents had previously purchased hard cider, and purchasers averaged $70.14 in spending on hard cider annually. Consistent with anecdotal popular press reports, Millennial and Gen X generations were the most likely to purchase hard cider and had spent the most on hard cider. Furthermore, there was a significant complementarity relationship between frequent wine cooler and malt liquor beverage purchasing and hard cider expenditures. However, neither preferences for local foods in general nor for local ciders influenced levels of hard cider purchases or expenditures. Results are informative regarding the profile of hard cider consumers.\",\"PeriodicalId\":15827,\"journal\":{\"name\":\"Journal of Food Products Marketing\",\"volume\":\"28 1\",\"pages\":\"228 - 241\"},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2022-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Food Products Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10454446.2022.2096423\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2022.2096423","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3

摘要

烈性苹果酒最近在美国重新流行起来,但人们对烈性苹果酒消费的驱动因素知之甚少。这项研究使用了2019年对田纳西州酒精饮料消费者的调查数据和一个障碍模型来调查烈性苹果酒支出的驱动因素。大约63%的受访者以前购买过烈性苹果酒,购买者每年在烈性苹果酒上的平均支出为70.14美元。与坊间流行的新闻报道一致,千禧一代和X一代最有可能购买烈性苹果酒,并且在烈性苹果酒上花费最多。此外,频繁的葡萄酒冷却器和麦芽酒饮料的购买和硬苹果酒的支出之间存在显著的互补关系。然而,对当地食物的总体偏好和对当地苹果酒的偏好都不会影响硬苹果酒的购买或支出水平。结果是关于硬苹果酒消费者的资料。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Demographics, Alcoholic Beverage Purchase Patterns, and Attitudes Driving Hard Cider Expenditures
ABSTRACT Hard ciders have enjoyed a recent resurgence in popularity in the United States, yet little is known about drivers of hard cider expenditures. This study used data from a 2019 survey of Tennessee alcoholic beverage consumers and a hurdle model to investigate drivers of hard cider expenditures. About 63% of respondents had previously purchased hard cider, and purchasers averaged $70.14 in spending on hard cider annually. Consistent with anecdotal popular press reports, Millennial and Gen X generations were the most likely to purchase hard cider and had spent the most on hard cider. Furthermore, there was a significant complementarity relationship between frequent wine cooler and malt liquor beverage purchasing and hard cider expenditures. However, neither preferences for local foods in general nor for local ciders influenced levels of hard cider purchases or expenditures. Results are informative regarding the profile of hard cider consumers.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
期刊最新文献
Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer Nutritional Profile and consumers’ Perceptions of Cereal Bars Organic Honey - Comparison of Generational Behaviour and Consumption Trends After Covid-19
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1