消费者对本地食物替代家庭膳食的态度及购买行为

Jong-Youn Rha, Yun-Ok Chun, Bohan Lee, Juhui Ko, Jisu Jang, Hyeon-Gyeong Won
{"title":"消费者对本地食物替代家庭膳食的态度及购买行为","authors":"Jong-Youn Rha, Yun-Ok Chun, Bohan Lee, Juhui Ko, Jisu Jang, Hyeon-Gyeong Won","doi":"10.1080/10454446.2022.2048767","DOIUrl":null,"url":null,"abstract":"ABSTRACT The home meal replacement(HMR) market is growing rapidly, but consumers have been dissatisfied with safety and nutrition of HMR. On demand side, HMR has been positioned as a convenient meal replacement but its nutrition and safety has been questioned by consumers. On supply side, the food industry has been challenged to find sustainable way of sourcing and producing. The issue of using local food and food self-sufficiency has gained more attention with COVID-19. This study aims to explore the attributes that are related to consumers’ trust and purchase intention of HMR using locally sourced food. An online survey was conducted with 807 Korean consumers. Factor analysis and structural equation modeling were used. The result showed three subdimensions of attributes: products, ingredients and retail attributes. Only ingredients attributes had direct effect on consumers’ purchase intention. However, when mediated by consumer trust, all three dimensions had positive indirect effect on purchase intention.","PeriodicalId":15827,"journal":{"name":"Journal of Food Products Marketing","volume":null,"pages":null},"PeriodicalIF":3.6000,"publicationDate":"2022-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"Consumers’ Attitudes and Purchase Behavior of HMR (Home Meal Replacement) Using Locally Sourced Food\",\"authors\":\"Jong-Youn Rha, Yun-Ok Chun, Bohan Lee, Juhui Ko, Jisu Jang, Hyeon-Gyeong Won\",\"doi\":\"10.1080/10454446.2022.2048767\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The home meal replacement(HMR) market is growing rapidly, but consumers have been dissatisfied with safety and nutrition of HMR. On demand side, HMR has been positioned as a convenient meal replacement but its nutrition and safety has been questioned by consumers. On supply side, the food industry has been challenged to find sustainable way of sourcing and producing. The issue of using local food and food self-sufficiency has gained more attention with COVID-19. This study aims to explore the attributes that are related to consumers’ trust and purchase intention of HMR using locally sourced food. An online survey was conducted with 807 Korean consumers. Factor analysis and structural equation modeling were used. The result showed three subdimensions of attributes: products, ingredients and retail attributes. Only ingredients attributes had direct effect on consumers’ purchase intention. However, when mediated by consumer trust, all three dimensions had positive indirect effect on purchase intention.\",\"PeriodicalId\":15827,\"journal\":{\"name\":\"Journal of Food Products Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.6000,\"publicationDate\":\"2022-02-12\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Food Products Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10454446.2022.2048767\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Food Products Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10454446.2022.2048767","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 6

摘要

摘要:家庭代餐(HMR)市场正在快速增长,但消费者对其安全性和营养不满意。在需求端,HMR被定位为方便的代餐产品,但其营养和安全性受到了消费者的质疑。在供应方面,食品工业面临着寻找可持续采购和生产方式的挑战。新型冠状病毒感染症(COVID-19)疫情期间,利用当地粮食和粮食自给自足的问题受到了更多关注。本研究旨在探讨消费者对本地食材HMR的信任与购买意愿的相关属性。对807名韩国消费者进行了在线调查。采用因子分析和结构方程模型。结果显示了属性的三个子维度:产品、成分和零售属性。只有食材属性对消费者购买意愿有直接影响。但在消费者信任的中介作用下,三个维度均对购买意愿有正向的间接影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Consumers’ Attitudes and Purchase Behavior of HMR (Home Meal Replacement) Using Locally Sourced Food
ABSTRACT The home meal replacement(HMR) market is growing rapidly, but consumers have been dissatisfied with safety and nutrition of HMR. On demand side, HMR has been positioned as a convenient meal replacement but its nutrition and safety has been questioned by consumers. On supply side, the food industry has been challenged to find sustainable way of sourcing and producing. The issue of using local food and food self-sufficiency has gained more attention with COVID-19. This study aims to explore the attributes that are related to consumers’ trust and purchase intention of HMR using locally sourced food. An online survey was conducted with 807 Korean consumers. Factor analysis and structural equation modeling were used. The result showed three subdimensions of attributes: products, ingredients and retail attributes. Only ingredients attributes had direct effect on consumers’ purchase intention. However, when mediated by consumer trust, all three dimensions had positive indirect effect on purchase intention.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
期刊最新文献
Designing Package Labels for Upcycled Food Products in Japan: Case Study of Broccoli Stem Snack Food Safety Risk and Visual Attention: The Moderating Effect of Prototype Perception and Social Distance Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives Requirements of Environmentally-Aware Consumers on the Implementation and Communication of Sustainability Measures in the Beverage Industry: A Qualitative Kano-Model Approach Cheers! Examining Message Congruency Effects for No/low-Alcohol Beer
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1