营养信息和视觉注意:来自元分析方法的见解

W. Ladeira, F. Santini, G. Perin
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引用次数: 0

摘要

摘要本研究探讨了不同营养信息对消费者关注的影响。本研究旨在提供一个元分析模型来理解营养信息作为视觉注意的刺激元素。本文探讨了关于营养信息的文献,同时讨论了关于视觉注意水平的四个不同问题,例如:哪个标签系统产生最多的视觉注意?不良营养信息与不良营养信息在视觉注意上是否存在差异?单色标签比多色标签更引人注目?标签的位置会影响视觉注意力吗?之前的研究表明,非指令系统(指令系统)、副营养信息(美德营养)和包装顶部的营养信息(包装底部的营养信息)往往会增加(降低)消费者的注意力,这些发现为感知营养信息的结果提供了额外的信息。
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Nutrition Information and Visual Attention: Insights from a Meta-Analytical Approach
ABSTRACT The present study investigated how different nutrition information influences consumer attention. This study aims to provide a meta-analytic model to understand nutrition information as a stimulus element for visual attention. This paper explores the literature about nutrition information while debating four divergent questions regarding levels of visual attention, such as: which labeling systems generate the most visual attention? Are there differences in visual attention between vice and virtue nutrition information? Monochromatic create more attention than polychromatic labels? Does the position of the label influence visual attention? The findings contribute additional information to the results on perceived nutrition information from previous studies indicating that consumer attention tends to be increased (reduced) by the non-directive system (directive system), vice nutrition information (virtue nutrition), and nutritional information at the top of the package (nutritional information at the bottom of the package).
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
17
期刊介绍: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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