How difficult is it to interpret subjective well-being questions during crises? Evidence from the onset of conflict in Yemen

Subjective well-being (SWB) measures, such as satisfaction with income, are increasingly being used to measure changes in well-being in response to policy changes and shocks. However, large policy changes or shocks themselves might cause individuals to change how they answer SWB questions in ways that have little to do with changes in objective well-being measures. For example, respondent-specific scales that individuals use to respond to SWB questions (e.g. threshold of income required to be satisfied) might change at the same time that income is changing following a shock. We illustrate the importance of this concern following the onset of conflict in Yemen, where households reported a large improvement in SWB across a range of different dimensions despite large declines in nearly all traditional and objective measures of well-being.