{"title":"在新产品开发过程中，时间、成本和性能的相对重要性","authors":"A. Gupta, K. Brockoff, U. Weisenfeld","doi":"10.1109/PICMET.1991.183639","DOIUrl":null,"url":null,"abstract":"Summary form only given. Using a conjoint analysis experiment, the authors consider how R&D, marketing, and manufacturing managers in Germany make tradeoffs among the three critical variables during the new product development (NPD) process: development schedule, development cost, and product performance. The findings are compared with a similar study of US firms (Rosenau, 1989). The comparison underscores the basic problem: US managers do not emphasize product development speed to the same extent as German managers.<<ETX>>","PeriodicalId":22349,"journal":{"name":"Technology Management : the New International Language","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"1991-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Relative importance of time, cost and performance in the NPD process\",\"authors\":\"A. Gupta, K. Brockoff, U. Weisenfeld\",\"doi\":\"10.1109/PICMET.1991.183639\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Summary form only given. Using a conjoint analysis experiment, the authors consider how R&D, marketing, and manufacturing managers in Germany make tradeoffs among the three critical variables during the new product development (NPD) process: development schedule, development cost, and product performance. The findings are compared with a similar study of US firms (Rosenau, 1989). The comparison underscores the basic problem: US managers do not emphasize product development speed to the same extent as German managers.<<ETX>>\",\"PeriodicalId\":22349,\"journal\":{\"name\":\"Technology Management : the New International Language\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1991-10-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Technology Management : the New International Language\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/PICMET.1991.183639\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology Management : the New International Language","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/PICMET.1991.183639","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Relative importance of time, cost and performance in the NPD process
Summary form only given. Using a conjoint analysis experiment, the authors consider how R&D, marketing, and manufacturing managers in Germany make tradeoffs among the three critical variables during the new product development (NPD) process: development schedule, development cost, and product performance. The findings are compared with a similar study of US firms (Rosenau, 1989). The comparison underscores the basic problem: US managers do not emphasize product development speed to the same extent as German managers.<>
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