Consumer Green Consumption Behavior: A Myth or Reality in the Information Age? A Study Based on Bibliometric Analysis Approach

The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the 2015 to 2020 period. The document with the maximum citation “Predicting green products consumption using the theory of planned behavior and reasoned action” is the article with the highest citation of 338. Further, the keywords co-occurrence analysis indicates that the maximum occurring keywords are “Green Consumption”, “Sustainability”, “Sustainable Development”, “Green Consumption Behavior”. This research adds to the current literature on the behavior of green consumption in the edge where information is floating in many ways. The current study will provide the first baseline data on this subject, which will be used for future comparisons and policymakers to develop green consumption plans.