{"title":"The Relationship between Golf Course Caddy\"s Social Servicescape, Golf Course Satisfaction, and Golf Course Loyalty","authors":"Do-Yeong Lee","doi":"10.35159/kjss.2023.10.32.5.183","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to investigate the relationship between golf course caddy\"s social servicescape, golf course satisfaction, and golf course loyalty. The survey was conducted using both online and offline methods, and a total of 224 questionnaires were used as final data. For data processing, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model verification were conducted using SPSS 24.0 and AMOS 24.0 statistical programs, and the conclusions are as follows. First, it was found that all variables, such as attitude and professionalism, which are sub-factors of the golf course caddy\"s social servicescape, had a significant effect on golf course satisfaction, and the caddy\"s social servicescape had a significant effect on golf course satisfaction. Second, it was found that all variables, such as attitude and professionalism, which are sub-factors of the golf course caddy\"s social service scape, had a significant effect on golf course loyalty, and the caddy\"s social service scape had a significant effect on golf course loyalty. Third, golf course satisfaction according to golf course caddy\"s social service scape had a significant effect on golf course loyalty.","PeriodicalId":497986,"journal":{"name":"The Korean Society of Sports Science","volume":"139 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Korean Society of Sports Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35159/kjss.2023.10.32.5.183","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The purpose of this study is to investigate the relationship between golf course caddy"s social servicescape, golf course satisfaction, and golf course loyalty. The survey was conducted using both online and offline methods, and a total of 224 questionnaires were used as final data. For data processing, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model verification were conducted using SPSS 24.0 and AMOS 24.0 statistical programs, and the conclusions are as follows. First, it was found that all variables, such as attitude and professionalism, which are sub-factors of the golf course caddy"s social servicescape, had a significant effect on golf course satisfaction, and the caddy"s social servicescape had a significant effect on golf course satisfaction. Second, it was found that all variables, such as attitude and professionalism, which are sub-factors of the golf course caddy"s social service scape, had a significant effect on golf course loyalty, and the caddy"s social service scape had a significant effect on golf course loyalty. Third, golf course satisfaction according to golf course caddy"s social service scape had a significant effect on golf course loyalty.
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