Structural relationship between Taekwondo leader"s non-verbal communication and participants" trust, satisfaction, and re-participation intention: Focusing on overseas Taekwondo education

Abstract

The purpose of this study is to provide important basic data to effectively guide overseas Taekwondo trainees and further suggest ways to increase trainees" trust, satisfaction, and re-participation intention through non-verbal communication of overseas Taekwondo instructors. Chinese Taekwondo practitioners who participated in a Taekwondo seminar and training session in China were selected as the population. Convenience sampling was used to select samples from Chinese Taekwondo practitioners with participation experience in parts of China and distribute an online questionnaire. A total of 325 pieces of data were collected using an online questionnaire over 40 days from May 8 to June 16, 2023, and excluding insincere responses and 27 questionnaires that were not suitable for the study, a total of 298 pieces of data were processed in the final results. analyzed. This study used the SPSS 27.0 program and the AMOS 26.0 program, and data processing and statistical methods were carried out as follows. Each hypothesis was verified through frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model. First, the leader"s nonverbal communication was found to have a significant positive effect on the participants" trust in the following order: extroverted language, body language, spatial language, and pseudolanguage. Second, among the leader"s nonverbal communication, spatial language, body language, and extroverted language were found to have a significant positive impact on participants" satisfaction. Third, among the leader"s nonverbal communication, outward language, body language, and spatial language were found to have a significant positive impact on participants" re-participation intention. Fourth, the trust of overseas Taekwondo short-term training participants was found to have a significant positive effect on the participants" re-participation intention. Fifth, the satisfaction of overseas Taekwondo short-term training participants was found to have a significant positive effect on the participants" intention to re-participate.