{"title":"The Effect of Sports O2O(Online to Offline) Platform Characteristics On Satisfaction and Continuous Use Intention","authors":"Eun-Song Jung, Dong-Kyu Hwang","doi":"10.35159/kjss.2023.10.32.5.457","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to investigate the relationship between Sports O2O platform characteristics(information quality, system quality, and service quality), satisfaction, and continuous use intention. This study collected data through a survey of users who had used the sports O2O platform to reveal the relationship between platform characteristics, satisfaction, and intention to continue using. Out of the 347 respondents, 330 were included in the analysis after excluding those who provided incomplete or unreliable responses on 17 survey. This study used demographics analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The analysis of the collected data revealed that the characteristics of the sports O2O platform significantly influence users","PeriodicalId":497986,"journal":{"name":"The Korean Society of Sports Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Korean Society of Sports Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35159/kjss.2023.10.32.5.457","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this study was to investigate the relationship between Sports O2O platform characteristics(information quality, system quality, and service quality), satisfaction, and continuous use intention. This study collected data through a survey of users who had used the sports O2O platform to reveal the relationship between platform characteristics, satisfaction, and intention to continue using. Out of the 347 respondents, 330 were included in the analysis after excluding those who provided incomplete or unreliable responses on 17 survey. This study used demographics analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The analysis of the collected data revealed that the characteristics of the sports O2O platform significantly influence users
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
