{"title":"The current state of big data analytics research in marketing: A systematic review using TCCM approach","authors":"Christine Ye","doi":"10.1080/21639159.2023.2275792","DOIUrl":null,"url":null,"abstract":"There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2023.2275792","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...
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