Applying the Hunt Vitell ethics model to artificial intelligence ethics

O. Ferrell, L. Ferrell
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引用次数: 9

Abstract

ABSTRACT The Hunt-Vitell (H-V) model of marketing ethics has been validated over the last 30 years. The model explains how people make ethical decisions. Artificial intelligence (AI), involving machine learning, is replacing humans and making decisions based on algorithms or rules developed by programmers. The challenge is how to program the ethical component of AI decisions normally provided by humans. H-V is a descriptive model that can be applied to making AI ethical decisions. A blueprint and revised H-V model is developed as a guide to implementing AI ethics.
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亨特·维泰尔伦理模型在人工智能伦理中的应用
Hunt-Vitell (H-V)营销伦理模型在过去的30年里得到了验证。该模型解释了人们如何做出道德决策。包括机器学习在内的人工智能(AI)正在取代人类,并根据程序员开发的算法或规则做出决策。挑战在于如何为人工智能决策中的道德成分编程,这些决策通常由人类提供。H-V是一个描述性模型,可以应用于人工智能伦理决策。制定了蓝图和修订的H-V模型,作为实施人工智能伦理的指南。
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来源期刊
CiteScore
4.00
自引率
6.20%
发文量
21
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