Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS

Chloe Lau, Jun Huang, S. Feng, H. Qiu
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引用次数: 2

Abstract

ABSTRACT This study investigates the information sources of the Chinese outbound tourists traveling to Pacific Small Island Developing States (SIDS). SIDS have the least experience with Chinese tourism in the region, but they are experiencing some of the highest growth rates of this important and lucrative market. A two-stage qualitative approach involving face-to-face elements and online technologies was adopted to study the case of the Cook Islands. Through five focus group interviews and a 3-month Web content analysis, this study determined the information channels trusted by the Chinese tourists and the differences in review contents generated by users or the management of destination marketing organization. Results show that the Internet is the most popular travel information source for Chinese tourists with preferred and trusted platforms, namely, Sina Weibo, Qyer, Mafengwo, and TripAdvisor, for practical and helpful information for travel decision making. The dendrogram mapping of the marketer- and user-generated contents of web content analysis reveals a travel information gap involving subjective opinions and mismatched positioning. Tourism planners, operators, and marketers are recommended to consider the negative comments to help improve the products and packages.
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为前往太平洋小岛屿发展中国家的中国游客提供可靠的信息来源
摘要本研究调查了中国赴太平洋小岛屿发展中国家旅游的信息来源。小岛屿发展中国家是该地区对中国旅游业经验最少的国家,但在这个重要且利润丰厚的市场中,它们的增长率最高。采用了包括面对面要素和在线技术的两阶段定性方法来研究库克群岛的情况。通过五次焦点小组访谈和为期三个月的网络内容分析,本研究确定了中国游客信任的信息渠道,以及用户或目的地营销机构管理层在评论内容上的差异。结果表明,互联网是中国游客最喜欢的旅游信息来源,拥有新浪微博、Qyer、马蜂窝和TripAdvisor等首选和值得信赖的平台,为旅游决策提供实用和有用的信息。营销人员和用户生成的网络内容分析内容的树状图映射揭示了旅游信息差距,涉及主观意见和不匹配的定位。建议旅游规划者、运营商和营销人员考虑负面评论,以帮助改进产品和套餐。
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CiteScore
4.00
自引率
6.20%
发文量
21
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