Keputusan pembelian online dipengaruhi oleh kualitas pelayanan dan kepercayaan konsumen

Abstract

This research aims to find out the influence of service quality and consumer confidence on online purchases. This method uses descriptive quantitative methods, validity tests, reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with partial (t-test) and simultaneous (F test). The results showed that there was a positive influence between the quality of service on online purchasing decisions. There is a positive influence on consumer confidence in online purchasing decisions. Together there is a positive influence between the quality of service and consumer confidence in online purchasing decisions. The conclusion is that the positive influence is the quality of service and consumer confidence. Researchers can further develop this research by adding other variables such as: promotion and price that can influence purchasing decisions and can use qualitative research methods by reviewing more deeply the variables about purchasing decisions.