Exploring the efficacy of children’s media use in enhancing L2 vocabulary acquisition

ABSTRACTThe current study investigates how educational media influences the early bilingual language development of Pakistani children. An exploratory sequential research design was employed, spanning a 16-week observation period and the utilisation of a Likert-scale based questionnaire. A cohort of twenty 5-year-old children and their parents participated in the study. The findings reveal that exposure to second language (L2) culture through educational media can positively impact learning. However, the efficacy of this influence is contingent upon various factors such as media quality, frequency and duration of exposure, and cultural relevance. Furthermore, the study outlines both favourable and adverse outcomes of L2 cultural exposure on children's behaviour. Positive effects include fostering an appreciation for diverse cultures, enhancing language proficiency, and promoting cultural competence. Conversely, negative consequences encompass inappropriate behaviour and an over-reliance on screen time. The paper concludes by offering suggestions to parents and educators for mitigating negative effects. These recommendations involve monitoring screen time, introducing alternative forms of entertainment, and leveraging cartoons and nursery rhymes as tools to teach cultural diversity and encourage identity formation. Lastly, the study underscores the significance of combining the use of educational media with other language learning techniques to deliver a holistic language learning experience.KEYWORDS: Mediabilingual language developmentPakistani childrencartoons and nursery rhymescultural exposure AcknowledgementWe appreciate Maryum Tahir, an MS Applied Linguistics scholar, for assisting with data collection.Disclosure statementNo potential conflict of interest was reported by the author(s).