{"title":"我认为我可以，我认为我可以；对名人代言和意义传递在建立消费者自信心方面作用的定性调查","authors":"Delancy H.S. Bennett, Cecilia Ruvalcaba","doi":"10.1080/21639159.2023.2290505","DOIUrl":null,"url":null,"abstract":"While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"50 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence\",\"authors\":\"Delancy H.S. Bennett, Cecilia Ruvalcaba\",\"doi\":\"10.1080/21639159.2023.2290505\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"50 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-03-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2023.2290505\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2023.2290505","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence
While prior research has highlighted the use of product purchases to build one’s self-confidence or has highlighted the ability of a celebrity endorsement to increase consumers’ confidence in their...
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