{"title":"超越外观：设计师如何通过社会价值、自我表达和设计参与来赢得顾客的青睐","authors":"Elif Idemen, A. Banu Elmadag","doi":"10.1080/21639159.2024.2308296","DOIUrl":null,"url":null,"abstract":"While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"17 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement\",\"authors\":\"Elif Idemen, A. Banu Elmadag\",\"doi\":\"10.1080/21639159.2024.2308296\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-03-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2024.2308296\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2024.2308296","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Beyond looks: How designer cues win over customers through social value, self-expression, and design involvement
While it is common practice to highlight the designer’s name in marketing communications, there is a lack of research on how these cues influence consumer evaluations. This article examines how the...
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