{"title":"营销领域大数据分析研究的现状：采用 TCCM 方法的系统综述","authors":"Christine Ye","doi":"10.1080/21639159.2023.2275792","DOIUrl":null,"url":null,"abstract":"There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":"102 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-03-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The current state of big data analytics research in marketing: A systematic review using TCCM approach\",\"authors\":\"Christine Ye\",\"doi\":\"10.1080/21639159.2023.2275792\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":\"102 1\",\"pages\":\"\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-03-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2023.2275792\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2023.2275792","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
The current state of big data analytics research in marketing: A systematic review using TCCM approach
There has been an explosive interest in big data analytics among marketing academics. Despite the growing scholarly interest, there has been a lack of effort in reviewing the past studies on this t...
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