{"title":"道德激励消费者更加努力地工作和接受挑战","authors":"Anirban Som","doi":"10.1080/21639159.2024.2355960","DOIUrl":null,"url":null,"abstract":"Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...","PeriodicalId":45711,"journal":{"name":"Journal of Global Scholars of Marketing Science","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Being moral motivates consumers to work harder and accept challenges\",\"authors\":\"Anirban Som\",\"doi\":\"10.1080/21639159.2024.2355960\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...\",\"PeriodicalId\":45711,\"journal\":{\"name\":\"Journal of Global Scholars of Marketing Science\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2024-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Global Scholars of Marketing Science\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21639159.2024.2355960\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Global Scholars of Marketing Science","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21639159.2024.2355960","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
Being moral motivates consumers to work harder and accept challenges
Research on sequential choice has extensively demonstrated moral licensing across traits such as fairness, compassion, and honesty; however, the impact of moral licensing on industriousness remains...
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