Shelby D.Hunt：营销伦理和宏观营销先驱的贡献

IF 1.9 Q3 BUSINESS Journal of Global Scholars of Marketing Science Pub Date : 2021-04-03 DOI:10.1080/21639159.2020.1785920

Scott J. Vitell

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引用次数: 2

摘要

本文是对营销传奇Shelby D. Hunt在宏观营销领域，特别是营销伦理领域的贡献的渲染。这篇文章强调了Hunt博士在这些领域的主要贡献，并追溯了他作为这两个领域的早期创始人之一的角色，并且直到现在(大约四十年后)仍然在这两个领域发表文章。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing

ABSTRACT This article is a rendering of the contributions of a Marketing Legend, Shelby D. Hunt, in the field of macromarketing in general, and most specifically in the marketing ethics area. The article highlights the major contributions of Dr. Hunt in these areas, and also traces his role as one of the early founders in both fields while even still continuing to publish in both (roughly four decades later) up to the very present.

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来源期刊

Journal of Global Scholars of Marketing Science BUSINESS-

CiteScore

4.00

自引率

6.20%

发文量