旅游行为与零售业的研究进展《全球营销科学学者杂志》(JGSMS)特刊简介

Po-Ju Chen, Lianping Ren, Xiangping Li, Fiona X. Yang
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引用次数: 0

摘要

本文综述了当前旅游行为和零售业的一些问题。本文进一步阐述了零售购物框架及其在一般消费者行为,特别是旅游业和零售业中的应用。下面的六篇文章中的每一篇都会出现摘要。文章对这一问题的特别编辑委员会成员表示赞赏。
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Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
ABSTRACT This introduction reviews current issues in tourist behaviors and retailing. The article furthers the retailing shopping framework and its application to consumer behavior in general and tourism and retailing in particular. A summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue.
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CiteScore
4.00
自引率
6.20%
发文量
21
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