Jagdish Sheth博士的研究影响

G. Tellis, Seshadri Tirunillai
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引用次数: 0

摘要

本文通过对贾格迪什·谢出版记录的分析,来把握其影响。截至2019年1月,Sheth在谷歌上的引用总数超过44000次。分析表明,Sheth的影响是深远的,两份出版物的引用量均超过6000次。然而,他的广度令人印象深刻,至少涉及20个独立的主题。他的h-factor超过80,有10本出版物,每本引用超过1000次。他的主题从买家行为、客户行为、关系营销和消费价值,到创新、新兴市场、可持续性、价值创造、营销改革和网络营销。令人惊讶的是,关系营销(而非买家行为)是他最受关注的话题。
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The research impact of Dr. Jagdish Sheth
ABSTRACT The authors analyze the publication record of Jagdish Sheth to grasp his impact. As of January 2019, Sheth’s total Google citations were over 44,000. Analysis suggests that Sheth’s impact is deep, with two publications having over 6,000 citations each. Yet, his breadth is impressive, spanning at least 20 independent topics. His h-factor is over 80, with 10 publications with over 1,000 cites each. His topics range from buyer behavior, customer behavior, relationship marketing, and consumption values, to innovation, emerging markets, sustainability, value creation, marketing reform, and web marketing. Surprisingly, relationship marketing (not buyer behavior) is his top cited topic.
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CiteScore
4.00
自引率
6.20%
发文量
21
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