THE GIRL UP PROJECT: A PROPOSAL TO TEACH TRANSCREATION AND PROJECT MANAGEMENT SKILLS

Abstract

Technology is quickly disrupting the language services industry. These abrupt changes may worsen the employability of translation students, who require new skills to adapt to this changing market. Transcreation, a type of creative translation that mostly takes place in the marketing and advertising areas, can be an empowering area for students in terms of professional development and employability. To familiarize undergraduate translation students with transcreation practices, we have developed the “Girl Up Project”: a situated training initiative oriented to consolidate theoretical concepts on the topic, develop their organizational and creative skills, improve their teamwork abilities and establish a clear connection between the training initiative and the industry.The outcomes of the project seem to confirm that this type of initiative is useful to improve the knowledge of students on transcreation and transcreation project management skills. Keywords: transcreation, translation training, situated learning, employability, simulated projects