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ComprehendingDeterminants and Outcomes of Cultural Tourism to India 了解印度文化旅游的决定因素和结果
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.2
Debajani Sahoo, Vijayudu Gnanamkonda, Dwarakanath Siriguppi, Ponnam Abhilash
This study explores relevant cultural motives amongst foreign tourists visiting India for cultural tourism and explains their role in the formation of destination satisfaction using the S-O-R theory. The conceptual model is empirically tested through a survey using 378 samples using Exploratory Factor Analysis followed by Structural Equation Modelling. Our research found that motives, namely learning local culture, seeking spiritual experiences, experiencing novelty, engaging in social consumption, and experiencing relaxation, are the five principal drivers determining cultural tourist destination selection. This study identifies that tourism motives influence destination satisfaction and positively contribute to WOM intentions. Our research suggests that administrators must create thematic recreation/entertainment options that underscore the local flavour to improve destination satisfaction amongst foreign cultural tourists.
本研究探讨了前往印度进行文化旅游的外国游客的相关文化动机,并利用 S-O-R 理论解释了这些动机在形成目的地满意度中的作用。通过对 378 个样本进行调查,使用探索性因素分析法(Exploratory Factor Analysis)和结构方程模型(Structural Equation Modelling)对概念模型进行了实证检验。我们的研究发现,旅游动机,即学习当地文化、寻求精神体验、体验新奇、参与社交消费和体验放松,是决定文化旅游目的地选择的五个主要驱动因素。本研究指出,旅游动机会影响目的地满意度,并对 WOM 意向产生积极影响。我们的研究表明,管理者必须创造突出地方特色的主题休闲/娱乐项目,以提高外国文化游客对目的地的满意度。
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引用次数: 0
Status of Coopetition in Wine Tourism Research 葡萄酒旅游研究的合作现状
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.3
Kettrin Farias Bem Maracajá, A. F. Chim-Miki, Rui Augusto da Costa
Coopetition plays a central role in the tourism and wine sector interplay, but there is a literature gap about the state-of-art on wine tourism coopetition. Our research aims to structure the knowledge status on wine tourism coopetition from the core research dimensions and the future trends indicated by the researchers. We answered four questions: What is the current coopetition research in wine tourism? Who are the prominent scholars? How are themes and authors correlated? What are the motivations and trends of the wine tourism coopetition? We conducted a bibliometric study using multiple techniques: Historiography, Correspondence Analysis, Thematic Relevance, and Development Matrix. Additionally, we performed a Content analysis to identify the motivations for Coopetition. Key results showed four cluster themes on this topic: Wine segmentation studies, Tourism experience studies, Studies of sustainability of wine tourism, and new theories to study wine tourism. We synthesized the dimensions and motivations of Coopetition as context, process, and results. Theoretical and practical implications showed Coopetition as a mostly unintentional process in the wine industry related to territorial synergy, interdependence, complementarity, and strategic fit. It is a broad intersectoral interplay that covers many industries. However, wine tourism coopetition should become a planned strategy to improve outcomes.
合作竞争在旅游业和葡萄酒业的相互影响中发挥着核心作用,但关于葡萄酒旅游合作竞争的文献却存在空白。我们的研究旨在从研究人员指出的核心研究维度和未来趋势出发,构建葡萄酒旅游合作竞争的知识体系。我们回答了四个问题目前葡萄酒旅游合作竞争的研究情况如何?有哪些著名学者?主题和作者之间的关联如何?葡萄酒旅游合作竞争的动机和趋势是什么?我们使用多种技术进行了文献计量学研究:历史学、对应分析、主题相关性和发展矩阵。此外,我们还进行了内容分析,以确定合作竞争的动机。主要结果显示,该主题有四个集群主题:葡萄酒细分研究、旅游体验研究、葡萄酒旅游可持续性研究以及研究葡萄酒旅游的新理论。我们将合作竞争的维度和动机归纳为背景、过程和结果。理论和实践意义表明,合作竞争是葡萄酒产业中的一个无意过程,与地域协同、相互依存、互补性和战略契合相关。它是一种广泛的部门间相互作用,涉及许多行业。然而,葡萄酒旅游业的合作竞争应成为一项有计划的战略,以提高成果。
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引用次数: 0
GenerativeAI in Hotel Marketing GenerativeAI 在酒店营销中的应用
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.10
S. Almeida, Stanislav Ivanov
This paper verifies the capacity of generative AI (ChatGPT in particular) to design a marketing strategy for a hotel by using the example of a 5-star property in the centre of Lisbon. The indicative solutions and reflexive tactics suggested by Dwivedi et al. (2023) were used to develop the prompts based on which ChatGPT designed the hotel's marketing strategy. The proposed approach incorporates the marketing mix elements, including digital marketing tips, the competitive set definition, a name for a marketing campaign, a logo, identification of an appropriate partner and suggested cross-selling actions. This is one of the first attempts to utilise generative AI to design a marketing strategy for a product/service. The findings of this research verify the previous assumption that ChatGPT can write it!
本文以里斯本市中心的一家五星级酒店为例,验证了生成式人工智能(尤其是 ChatGPT)为酒店设计营销策略的能力。Dwivedi 等人(2023 年)提出的指示性解决方案和反思性策略被用于开发提示,ChatGPT 在此基础上设计了酒店的营销策略。建议的方法结合了营销组合要素,包括数字营销提示、竞争集定义、营销活动名称、徽标、确定合适的合作伙伴以及建议的交叉销售行动。这是利用生成式人工智能为产品/服务设计营销战略的首次尝试之一。这项研究的结果验证了之前的假设,即 ChatGPT 可以编写!
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引用次数: 0
An Exploratory Study About Child-Friendly Trips 关于儿童友好型旅行的探索性研究
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.14
Sonay Kaygalak Çelebi
The main idea of child-friendly tourism is to consider children's physical and psychological health in all kinds of travel and holiday experiences. Also, it aims to arrange activities in line with children's development skills. Child-friendly trips are an essential part of these skills, as they support personal, sociocultural, and physical contexts for children. Tour guides are one of the most critical companions that support these contexts. This paper tries to uncover how child-friendly trips are done from the perspective of tour guides. It aims to reveal child-friendly trip interpretation, child-friendly tour guides' features, and difficulties. A qualitative research method was used, and tour guides who made domestic and daily child-friendly trips in TURKEY attended the study. Twenty-two semi-structured interviews based on content analysis were examined. The findings revealed that although child-friendly trips have the same characteristics as other group tours, they have different interpretation styles. Tour guides should have specific attributions to successfully affect the children and slog on the trip. Child-friendly tourism literature is a developing field of study with some theoretical gaps. This study contributes to the literature by offering a broader perspective of child-friendly trip context regarding tourist guides.
儿童友好型旅游的主要理念是在各种旅行和度假体验中考虑儿童的身心健康。此外,它还旨在根据儿童的发展技能安排活动。儿童友好型旅游是这些技能的重要组成部分,因为它们为儿童的个人、社会文化和身体环境提供支持。导游是支持这些环境的最重要的同伴之一。本文试图从导游的角度揭示如何开展儿童友好型旅行。本文旨在揭示儿童友好型旅行的解释、儿童友好型导游的特点和困难。本文采用定性研究方法,在土耳其国内和日常进行儿童友好之旅的导游参加了研究。在内容分析的基础上,对 22 个半结构式访谈进行了研究。研究结果表明,虽然儿童友好型旅游与其他团队旅游具有相同的特点,但它们的解释风格不同。导游应具备特定的归因,才能成功地影响儿童,并在旅行中发挥潜移默化的作用。儿童友好型旅游文献是一个不断发展的研究领域,存在一些理论空白。本研究从更广阔的视角探讨了导游在儿童友好旅游背景下的作用,为相关文献做出了贡献。
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引用次数: 0
Community Attachment, Tourist Contact, and ResidentAttitudes Toward Tourism Development of Kashmir Valley 克什米尔山谷的社区依恋、游客接触和居民对旅游业发展的态度
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.9
Shakeel Basheer, Younis Mohammad Malik, Sandeep K. Walia, Gül Erkol Bayram, Marco Valeri
Abstract This research study aims to comprehend residents’ views towards tourism development in Kashmir Valley, involving the constructs of community attachment and tourist contact. The research instrument, consisting of 31 items and six variables, was developed using a literature review of prior research studies. A mixed-methods survey approach was used to elicit residents’ sentiments towards tourism development in Kashmir Valley. Using SPSS, reliability analysis and exploratory factor analysis were performed on 520 helpful responses. The research findings reveal that the residents are well-versed in the tourism development process. Considering the economic, social, and cultural developments of tourism, findings further indicate that residents of Kashmir Valley have a strong sense of community, and interactions with tourists are seen as crucial to the growth and promotion of the Valley's tourist hotspots. The research study also considers the necessity of involving residents in developing the tourism industry so that they might benefit from the industry. The social implications of this research study are crucial for the growth of tourism. It is recommended that a community-based approach to tourism be used and that residents’ attitudes be considered when developing and promoting tourism.
摘要 本研究旨在了解克什米尔山谷居民对旅游业发展的看法,其中涉及社区依恋和游客接触两个方面。研究工具由 31 个项目和 6 个变量组成,是通过对以往研究的文献回顾而开发的。研究采用了混合方法调查法来了解克什米尔山谷居民对旅游业发展的看法。使用 SPSS,对 520 个有帮助的回答进行了可靠性分析和探索性因素分析。研究结果表明,居民非常了解旅游业的发展进程。考虑到旅游业的经济、社会和文化发展,研究结果进一步表明克什米尔山谷的居民具有强烈的社区意识,与游客的互动被视为山谷旅游热点发展和推广的关键。本研究还认为有必要让居民参与到旅游业的发展中来,使他们能够从旅游业中受益。本研究的社会影响对于旅游业的发展至关重要。建议采用以社区为基础的旅游方法,并在开发和推广旅游业时考虑居民的态度。
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引用次数: 0
Local Food Consumption Value Towards FoodDestination Image in Sarawak 沙捞越当地食品消费价值与美食目的地形象
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.13
Hui Ting Leow, Abang Azlan Mohamad, May Chiun Lo, T. Ramayah, Ying-Sin Chin
This study explores the role of local food consumption in enhancing Sarawak's image as a food destination, focusing on the moderating impact of food satisfaction. Drawing on a cross-sectional analysis using a self-administered questionnaire, the study investigates the influence of taste and quality value, health value, price value, emotional value, and prestige value on the food destination image. The sample consists of 181 tourists who visited Sarawak, providing insights into visitors' diverse perspectives and preferences. The data was further analysed using SPSS 28.0 and WarpPLS 8.0. The findings reveal that taste, quality, health, emotional, and prestige value significantly affect the food destination image. However, the study has shown that price value has no significant impact. Surprisingly, food satisfaction does not moderate the relationship between local food consumption value and food destination image. Theoretical implications highlight the need for a more comprehensive understanding of the factors shaping consumers' perceptions. In contrast, practical implications suggest strategic considerations for culinary destinations in marketing campaigns and pricing strategies. Overall, this study contributes valuable insights for destination marketers aiming to attract tourists interested in unique culinary experiences and enhance their overall perception of the destination.
本研究探讨了当地食品消费在提升砂拉越美食目的地形象方面的作用,重点是食品满意度的调节作用。研究采用自填问卷的横截面分析方法,调查了口味和质量价值、健康价值、价格价值、情感价值和声望价值对美食目的地形象的影响。样本包括 181 名到访砂拉越的游客,从而深入了解游客的不同观点和偏好。数据使用 SPSS 28.0 和 WarpPLS 8.0 进行了进一步分析。研究结果显示,口味、质量、健康、情感和声誉价值对美食目的地形象有重大影响。然而,研究表明,价格价值对其影响不大。令人惊讶的是,食品满意度并不能调节当地食品消费价值与美食目的地形象之间的关系。理论意义突出表明,需要更全面地了解影响消费者认知的因素。与此相反,实际意义则是建议美食目的地在营销活动和定价策略方面进行战略性考虑。总之,这项研究为旅游目的地营销人员提供了宝贵的见解,他们的目标是吸引对独特美食体验感兴趣的游客,提高他们对旅游目的地的整体印象。
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引用次数: 0
DomesticTourism Growth in India, Post COVID-19 COVID-19 后印度国内旅游增长情况
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.12
P. Shyju, V. G. Girish, Kaustav Chatterjee, Priyanka Singh
Domestic tourism in India recorded impressive growth and supported the local economy significantly in the last phase of the COVID-19 pandemic. The extant research on this topic covers the impact of the pandemic and resilience strategies. Still, it leaves a gap in the discussion relating to the service providers' experience in the context of domestic tourism. The present study stems from the absence of empirical research on the trends associated with domestic tourism growth in India post-COVID. It examines the trends in domestic tourist behaviour from the tour operators’ perspective. It employs a qualitative research design to explore the experiences of tour operators in India. Phone interviews were conducted with 26 tour operators to collect data. A thematic-content analysis is performed to generate themes with the help of Atlas ti software. The findings present the trends, preferences, motivations, and patterns of domestic growth tourism in India.
在 COVID-19 大流行病的最后阶段,印度的国内旅游业取得了令人瞩目的增长,极大地支持了当地经济。关于这一主题的现有研究涵盖了大流行病的影响和恢复战略。但是,关于服务提供商在国内旅游方面的经验的讨论仍然存在空白。本研究正是由于缺乏对 "COVID "后印度国内旅游业增长趋势的实证研究而开展的。本研究从旅游经营者的角度探讨了国内游客的行为趋势。本研究采用定性研究设计来探索印度旅游经营者的经验。为收集数据,对 26 名旅游经营者进行了电话访谈。在 Atlas ti 软件的帮助下,进行了主题内容分析以生成主题。研究结果介绍了印度国内增长型旅游业的趋势、偏好、动机和模式。
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引用次数: 0
Interpretation and Practice of Sustainable TourismAmong Accommodation Providers 住宿供应商对可持续旅游业的理解和实践
IF 1.7 Q2 MATERIALS SCIENCE, BIOMATERIALS Pub Date : 2024-05-13 DOI: 10.37741/t.72.3.5
Sára Hegedüs, Kitti Boros, K. Kiss, Zsófia Fekete-Frojimovic
Even though sustainable hotel initiatives can increase guests' satisfaction, only a few studies have been conducted on operationalising sustainability. This study focuses on the interpretation of sustainability among accommodation providers and the practices they implement regarding sustainability. in-depth interviews with the managers of hotels and guesthouses are used as the qualitative method to obtain necessary data. The critical selection criterion was the appearance of sustainability in management, especially in communication. The findings show that accommodation providers associate sustainability primarily with environmental aspects, several interviewees describe themselves as “unusual”, and only a few respondents reported that they share their experiences with other service providers. An important implication of the study is that greater emphasis should be put on education and cooperation among service providers.
尽管可持续发展的酒店措施可以提高客人的满意度,但关于可持续发展的可操作性的研究却寥寥无几。本研究重点关注住宿提供商对可持续发展的理解,以及他们在可持续发展方面的做法。研究采用深入访谈酒店和宾馆经理的定性方法来获取必要的数据。关键的选择标准是可持续发展在管理中的表现,尤其是在沟通中的表现。研究结果表明,住宿提供商主要将可持续发展与环境方面联系在一起,一些受访者将自己描述为 "不寻常",只有少数受访者表示他们会与其他服务提供商分享经验。这项研究的一个重要意义在于,应更加重视服务提供商之间的教育与合作。
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引用次数: 0
Book review: Paulo Afonso B. Duarte, Francisco José B. S. Leandro and Enrique Martínez Galán (eds.), The Palgrave Handbook of Globalization with Chinese Characteristics: The Case of the Belt and Road Initiative 书评:Paulo Afonso B. Duarte、Francisco José B. S. Leandro 和 Enrique Martínez Galán(编),《帕尔格雷夫中国特色全球化手册》:一带一路倡议案例
IF 0.9 Pub Date : 2024-05-11 DOI: 10.1177/00094455241247925
Tiago Soares Nogara
Paulo Afonso B. Duarte, Francisco José B. S. Leandro and Enrique Martínez Galán (eds.), The Palgrave Handbook of Globalization with Chinese Characteristics: The Case of the Belt and Road Initiative (New York: Springer, 2023), pp., 791, USD 249.99, ISBN: 978-981-19-6699-6. (Hardcover Book).
Paulo Afonso B. Duarte, Francisco José B. S. Leandro and Enrique Martínez Galán (eds.), The Palgrave Handbook of Globalization with Chinese Characteristics. The Case of Belt and Road Initiative (New York: Springer, 2023), pp:一带一路倡议案例》(纽约:施普林格出版社,2023 年),第 791 页,249.99 美元,国际标准书号:978-981-19-6699-6。(精装书)。
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引用次数: 0
Book review: Gary Ka-wai Cheung, Yingguo dangan zhong de Xianggang qiantu wenti [Secrets from the British Archives: Hong Kong and its Post-Colonial Future] 书评:Gary Ka-wai Cheung, Yingguo dangan zhong de Xianggang qiantu wenti [《英国档案的秘密:香港及其后殖民时代的未来》] (English Archives: Hong Kong and its Post-Colonial Future)
IF 0.9 Pub Date : 2024-05-11 DOI: 10.1177/00094455241247911
Adrian Chiu
Gary Ka-wai Cheung, Yingguo dangan zhong de Xianggang qiantu wenti [ Secrets from the British Archives: Hong Kong and its Post-Colonial Future] (In Chinese) (Hong Kong: City University Press, 2022, pp: 284, Price: HKD 198.00. ISBN: 978-962-937-634-5 (Paperback.).
Gary Ka-wai Cheung, Yingguo dangan zhong de Xianggang qiantu wenti [Secrets from the British Archives: Hong Kong and its Post-Colonial Future] (In Chinese) (Hong Kong. City University Press, 2022, pp:城市大学出版社,2022 年,第 284 页:284,售价:198.00 港元。ISBN: 978-962-937-634-5 (Paperback.).
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引用次数: 0
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