Nowadays, a considerable number of Moroccan customers have easy access to the internet and online banking. Most of them trust the e-commerce, towards Chinese retailers. Also, the technology revolution in Morocco, confırms that the above mentioned community, is totally convinced with the quality of online shopping through Chinese platforms.
The main purpose of this study is to investigate the factors influencing the Moroccan community to purchase from Chinese retailers. A survey was conducted on a sample of 203 e-pay cardholders, after determining four key factors (Responsiveness, Reliability, Competence, Ease of use), with Attitude as a mediator variable. Research model constructs were analyzed with the help of SPSS as a statistical software. The main finding of this research indicated that the above mentioned SERVQUAL dimensions demonstrate a direct and indirect impact on customer intention to purchase. The findings of this study can help Moroccan online retailers to rethink about the existing strategies,and develop effective marketing plans by taking into consideration the perception of Moroccan customers about online shopping.
{"title":"The Factors Influencing Moroccan Community to Purchase Online From Chinese Retailers","authors":"Maryem Elmeziani, A. F. Huseynov","doi":"10.2139/ssrn.3421724","DOIUrl":"https://doi.org/10.2139/ssrn.3421724","url":null,"abstract":"Nowadays, a considerable number of Moroccan customers have easy access to the internet and online banking. Most of them trust the e-commerce, towards Chinese retailers. Also, the technology revolution in Morocco, confırms that the above mentioned community, is totally convinced with the quality of online shopping through Chinese platforms.<br><br>The main purpose of this study is to investigate the factors influencing the Moroccan community to purchase from Chinese retailers. A survey was conducted on a sample of 203 e-pay cardholders, after determining four key factors (Responsiveness, Reliability, Competence, Ease of use), with Attitude as a mediator variable. Research model constructs were analyzed with the help of SPSS as a statistical software. The main finding of this research indicated that the above mentioned SERVQUAL dimensions demonstrate a direct and indirect impact on customer intention to purchase. The findings of this study can help Moroccan online retailers to rethink about the existing strategies,and develop effective marketing plans by taking into consideration the perception of Moroccan customers about online shopping.","PeriodicalId":106288,"journal":{"name":"LSN: Electronic Shopping & Internet Issues (Sub-Topic)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125376180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2009-01-02DOI: 10.14296/DEESLR.V6I0.1856
Aashish Srivastava
Dr. Aashish Srivastava provides a summary of his research into the perception of electronic signatures in Australia amongst the business community, including lawyers.
Aashish Srivastava博士总结了他对澳大利亚商界(包括律师)对电子签名的看法的研究。
{"title":"Businesses' Perception of Electronic Signatures: An Australian Study","authors":"Aashish Srivastava","doi":"10.14296/DEESLR.V6I0.1856","DOIUrl":"https://doi.org/10.14296/DEESLR.V6I0.1856","url":null,"abstract":"Dr. Aashish Srivastava provides a summary of his research into the perception of electronic signatures in Australia amongst the business community, including lawyers.","PeriodicalId":106288,"journal":{"name":"LSN: Electronic Shopping & Internet Issues (Sub-Topic)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114468970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper analyses the impact of the entry of a Content Delivery Network(CDN) on network neutrality and innovation, when the incumbent provider is a monopoly Internet Service Provider (ISP) in a two-sided platform market. We find that in the presence of heterogeneous consumers and consumer service providers (CSP), entry of a CDN leads to increased levels of innovation, measured by the number of content providers in the market. Additionally, consumer utility and number of consumers also increases, but price discrimination in the data transfer service becomes prominent - which leads to failure of net neutrality. These findings are in line with several recent trends in high bandwidth data services as well as the CDN marketplace.
{"title":"Economic Impact of Content Delivery Networks on the Net Neutrality Debate","authors":"Swagatam Sinha","doi":"10.2139/ssrn.3409153","DOIUrl":"https://doi.org/10.2139/ssrn.3409153","url":null,"abstract":"This paper analyses the impact of the entry of a Content Delivery Network(CDN) on network neutrality and innovation, when the incumbent provider is a monopoly Internet Service Provider (ISP) in a two-sided platform market. We find that in the presence of heterogeneous consumers and consumer service providers (CSP), entry of a CDN leads to increased levels of innovation, measured by the number of content providers in the market. Additionally, consumer utility and number of consumers also increases, but price discrimination in the data transfer service becomes prominent - which leads to failure of net neutrality. These findings are in line with several recent trends in high bandwidth data services as well as the CDN marketplace.","PeriodicalId":106288,"journal":{"name":"LSN: Electronic Shopping & Internet Issues (Sub-Topic)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128598029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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